Word of mouth communication within online communities: conceptualizing the online social network

J. Brown, Amanda J. Broderick, N. Lee

    Research output: Contribution to journalArticle

    822 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)2-20
    JournalJournal of Interactive Marketing
    Volume21
    Issue number3
    DOIs
    Publication statusPublished - 2007

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    Keywords

    • communication networks
    • internet users
    • network analysis
    • online social networks
    • social networks

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