Women's health technology could be so much more than period trackers

From ovulation and reproductive trackers to contraceptive microchips, in recent years, there has been a surge of digital health products marketed to women. Known as “femtech” or female technology, this rapidly evolving global industry is expected to be worth US$60 billion (£44 billion) by 2027.

Many of us are already used to apps or devices managing many aspects of our lives. And at a time when regular access to doctors has been limited due to the COVID-19 pandemic, it seems more women have turned to technology for their healthcare. Indeed, data company Fermata recently calculated that in the last six months of 2020 alone the number of companies under the femtech umbrella grew from 369 to 581, across 36 countries.