Women’s Entrepreneurial Success Models: A Review of the Literature

PURPOSE: Women’s entrepreneurship is a topic of significant concern, and a detailed review of the literature related to the success model of women entrepreneurs, particularly in developing Asian countries, is lacking. In this regard, eight women’s entrepreneurial success models (Malaysia, Pakistan, India, Indonesia, Sri Lanka and Bangladesh) between 2012 and 2019 (inclusive) are analysed. The purpose and contribution of this paper are to highlight the clear picture of women’s entrepreneurial success models comprised of controllable and uncontrollable issues and challenges that can be classified under several factors, such as socio-cultural, environmental and individual. DESIGN/METHODOLOGY/APPROACH: First, the paper will review recent research using citation analysis to classify the main factors of women’s entrepreneurial success currently highlighted in the literature. Second, a comparative analysis will be undertaken as there is a need to examine and stock the literature related to women’s entrepreneurial success models in developing Asia. FINDINGS: More women should be encouraged to become involved in entrepreneurship. The present study raises some practical implications for policy-makers, government and industry, specifically in Asian economies. It will help more women to become involved in entrepreneurial activities in Asian countries, and add to the existing body of knowledge on women’s entrepreneurship. ORIGINALITY/VALUE: The present study singled out the gap of missing theoretical application and focused on socio-cultural, environmental, financial, technological, and organisational factors related to women’s entrepreneurial success in the service industry.