Will One Size Fit All? Incentives Designed to Nurture Prosocial Behaviour

Lory Barile; John Cullis; Philip Jones

doi:10.1016/j.socec.2015.04.004

Will One Size Fit All? Incentives Designed to Nurture Prosocial Behaviour

Lory Barile, John Cullis, Philip Jones

Research output: Contribution to journal › Article › peer-review

22 Citations (Scopus)

268 Downloads (Pure)

Abstract

Gneezy et al. (2011) review a literature that assesses the relevance of the form (monetary or non-monetary) of incentives employed to nurture prosocial behaviour. Here the objective is to assess the relevance of characteristics employed to describe individuals when comparing the efficacy of incentives designed to nurture prosocial behaviour. The impact of different incentives depends on the form they take and on the way they are received. This paper compares the impact of different incentives designed to increase pro-environmental behaviour (by increasing individuals' willingness to recycle household waste). Some individuals are more responsive to a nudge (that increases individuals' perceptions of the intrinsic value of action) than to a threat (that they will be punished if they refuse to comply). The relative efficacy of these incentives depends on the extent to which individuals are motivated by 'environmental morale'. When designing policy to increase prosocial behaviour, 'one size will not fit all'.

Original language	English
Pages (from-to)	9-16
Number of pages	8
Journal	Journal of Behavioral and Experimental Economics
Volume	57
Early online date	24 Apr 2015
DOIs	https://doi.org/10.1016/j.socec.2015.04.004
Publication status	Published - 1 Aug 2015
Externally published	Yes

Bibliographical note

NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Behavioral and Experimental Economics. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Behavioral and Experimental Economics, [57, (2015)] DOI: 10.1016/j.socec.2015.04.004

© 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/

Keywords

Crowding-in
Crowding-out
Environmental morale
Nudging
Recycling

ASJC Scopus subject areas

Economics and Econometrics
Applied Psychology
Social Sciences(all)

Access to Document

10.1016/j.socec.2015.04.004

Post-PrintAccepted author manuscript, 804 KBLicence: CC BY-NC-ND

Cite this

@article{8f7d3d25b4c8495b8319f48914f1c82d,

title = "Will One Size Fit All? Incentives Designed to Nurture Prosocial Behaviour",

abstract = "Gneezy et al. (2011) review a literature that assesses the relevance of the form (monetary or non-monetary) of incentives employed to nurture prosocial behaviour. Here the objective is to assess the relevance of characteristics employed to describe individuals when comparing the efficacy of incentives designed to nurture prosocial behaviour. The impact of different incentives depends on the form they take and on the way they are received. This paper compares the impact of different incentives designed to increase pro-environmental behaviour (by increasing individuals' willingness to recycle household waste). Some individuals are more responsive to a nudge (that increases individuals' perceptions of the intrinsic value of action) than to a threat (that they will be punished if they refuse to comply). The relative efficacy of these incentives depends on the extent to which individuals are motivated by 'environmental morale'. When designing policy to increase prosocial behaviour, 'one size will not fit all'.",

keywords = "Crowding-in, Crowding-out, Environmental morale, Nudging, Recycling",

author = "Lory Barile and John Cullis and Philip Jones",

note = "NOTICE: this is the author{\textquoteright}s version of a work that was accepted for publication in Journal of Behavioral and Experimental Economics. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Behavioral and Experimental Economics, [57, (2015)] DOI: 10.1016/j.socec.2015.04.004 {\textcopyright} 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ ",

year = "2015",

month = aug,

day = "1",

doi = "10.1016/j.socec.2015.04.004",

language = "English",

volume = "57",

pages = "9--16",

journal = "Journal of Behavioral and Experimental Economics",

issn = "2214-8043",

publisher = "Elsevier",

}

TY - JOUR

T1 - Will One Size Fit All? Incentives Designed to Nurture Prosocial Behaviour

AU - Barile, Lory

AU - Cullis, John

AU - Jones, Philip

N1 - NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Behavioral and Experimental Economics. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Behavioral and Experimental Economics, [57, (2015)] DOI: 10.1016/j.socec.2015.04.004 © 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/

PY - 2015/8/1

Y1 - 2015/8/1

N2 - Gneezy et al. (2011) review a literature that assesses the relevance of the form (monetary or non-monetary) of incentives employed to nurture prosocial behaviour. Here the objective is to assess the relevance of characteristics employed to describe individuals when comparing the efficacy of incentives designed to nurture prosocial behaviour. The impact of different incentives depends on the form they take and on the way they are received. This paper compares the impact of different incentives designed to increase pro-environmental behaviour (by increasing individuals' willingness to recycle household waste). Some individuals are more responsive to a nudge (that increases individuals' perceptions of the intrinsic value of action) than to a threat (that they will be punished if they refuse to comply). The relative efficacy of these incentives depends on the extent to which individuals are motivated by 'environmental morale'. When designing policy to increase prosocial behaviour, 'one size will not fit all'.

AB - Gneezy et al. (2011) review a literature that assesses the relevance of the form (monetary or non-monetary) of incentives employed to nurture prosocial behaviour. Here the objective is to assess the relevance of characteristics employed to describe individuals when comparing the efficacy of incentives designed to nurture prosocial behaviour. The impact of different incentives depends on the form they take and on the way they are received. This paper compares the impact of different incentives designed to increase pro-environmental behaviour (by increasing individuals' willingness to recycle household waste). Some individuals are more responsive to a nudge (that increases individuals' perceptions of the intrinsic value of action) than to a threat (that they will be punished if they refuse to comply). The relative efficacy of these incentives depends on the extent to which individuals are motivated by 'environmental morale'. When designing policy to increase prosocial behaviour, 'one size will not fit all'.

KW - Crowding-in

KW - Crowding-out

KW - Environmental morale

KW - Nudging

KW - Recycling

UR - http://www.scopus.com/inward/record.url?scp=84928953060&partnerID=8YFLogxK

U2 - 10.1016/j.socec.2015.04.004

DO - 10.1016/j.socec.2015.04.004

M3 - Article

AN - SCOPUS:84928953060

SN - 2214-8043

VL - 57

SP - 9

EP - 16

JO - Journal of Behavioral and Experimental Economics

JF - Journal of Behavioral and Experimental Economics

ER -

Will One Size Fit All? Incentives Designed to Nurture Prosocial Behaviour

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this