Why Worldviews Matter: Revisiting the Individual in Marketing Research

Mike Zundel, Lee Quinn

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationBritish Academy of Management Conference
Place of PublicationBelfast
Publication statusPublished - 2006
EventBritish Academy of Management Conference - Queen's University Belfast, Belfast, United Kingdom
Duration: 12 Sep 200614 Sep 2006


ConferenceBritish Academy of Management Conference
CountryUnited Kingdom
  • Best paper award

    Sandy Taramonli (Recipient), 3 Jul 2012

    Prize: Prize (including medals and awards)

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