Why Worldviews Matter: Revisiting the Individual in Marketing Research

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	British Academy of Management Conference
Place of Publication	Belfast
Publication status	Published - 2006
Event	British Academy of Management Conference - Queen's University Belfast, Belfast, United Kingdom Duration: 12 Sept 2006 → 14 Sept 2006

Conference	British Academy of Management Conference
Country/Territory	United Kingdom
City	Belfast
Period	12/09/06 → 14/09/06

Best paper award
Taramonli, Sandy (Recipient), 3 Jul 2012
Prize: Prize (including medals and awards)

Cite this

@inproceedings{83b47b80f1704ff69a8bf6c0fe8da157,

title = "Why Worldviews Matter: Revisiting the Individual in Marketing Research",

author = "Mike Zundel and Lee Quinn",

year = "2006",

language = "English",

booktitle = "British Academy of Management Conference",

note = "British Academy of Management Conference ; Conference date: 12-09-2006 Through 14-09-2006",

}