Why Worldviews Matter: Revisiting the Individual in Marketing Research

Mike Zundel, Lee Quinn

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationBritish Academy of Management Conference
Place of PublicationBelfast
Publication statusPublished - 2006
EventBritish Academy of Management Conference - Queen's University Belfast, Belfast, United Kingdom
Duration: 12 Sep 200614 Sep 2006

Conference

ConferenceBritish Academy of Management Conference
CountryUnited Kingdom
CityBelfast
Period12/09/0614/09/06

Cite this

Zundel, M., & Quinn, L. (2006). Why Worldviews Matter: Revisiting the Individual in Marketing Research. In British Academy of Management Conference Belfast.

Why Worldviews Matter: Revisiting the Individual in Marketing Research. / Zundel, Mike; Quinn, Lee.

British Academy of Management Conference. Belfast, 2006.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Zundel, M & Quinn, L 2006, Why Worldviews Matter: Revisiting the Individual in Marketing Research. in British Academy of Management Conference. Belfast, British Academy of Management Conference, Belfast, United Kingdom, 12/09/06.
Zundel M, Quinn L. Why Worldviews Matter: Revisiting the Individual in Marketing Research. In British Academy of Management Conference. Belfast. 2006
Zundel, Mike ; Quinn, Lee. / Why Worldviews Matter: Revisiting the Individual in Marketing Research. British Academy of Management Conference. Belfast, 2006.
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