Why Worldviews Matter: Revisiting the Individual in Marketing Research

Mike Zundel, Lee Quinn

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationBritish Academy of Management Conference
Place of PublicationBelfast
Publication statusPublished - 2006
EventBritish Academy of Management Conference - Queen's University Belfast, Belfast, United Kingdom
Duration: 12 Sep 200614 Sep 2006

Conference

ConferenceBritish Academy of Management Conference
CountryUnited Kingdom
CityBelfast
Period12/09/0614/09/06

Prizes

Best paper award

Sandy Taramonli (Recipient), 3 Jul 2012

Prize: Prize (including medals and awards)

Cite this

Zundel, M., & Quinn, L. (2006). Why Worldviews Matter: Revisiting the Individual in Marketing Research. In British Academy of Management Conference Belfast.