Why Worldviews Matter: Revisiting the Individual in Marketing Research

Mike Zundel, Lee Quinn

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationBritish Academy of Management Conference
    Place of PublicationBelfast
    Publication statusPublished - 2006
    EventBritish Academy of Management Conference - Queen's University Belfast, Belfast, United Kingdom
    Duration: 12 Sept 200614 Sept 2006


    ConferenceBritish Academy of Management Conference
    Country/TerritoryUnited Kingdom
    • Best paper award

      Taramonli, Sandy (Recipient), 3 Jul 2012

      Prize: Prize (including medals and awards)

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