Why ‘place’ matters in the development and impacts of Fairtrade production

C. McEwan, A. Hughes, David Bek, Z. Rosenberg

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    This paper examines the importance of place for the cultural and environmental dynamics shaping Fairtrade cooperatives. It draws on a case study of the Eksteenskuil Agricultural Cooperative (EAC) in South Africa's Northern Cape, which supplies Fairtrade raisins to Traidcraft plc, one of the UK's leading Fairtrade organizations. It examines how the histories and geographies of place continually challenge and redefine the meaning and effectiveness of Fairtrade. It concludes with a number of recommendations for both Fairtrade organizations in general and EAC/Traidcraft specifically.
    Original languageEnglish
    JournalFood Chain
    Issue number1
    Publication statusPublished - 28 Feb 2014


    • South Africa
    • Fairtrade
    • place
    • geography
    • history
    • Traidcraft


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