Abstract
This research investigates how business-to-business (B2B) publishers in the United Kingdom experience the impacts of social media.
Original language | English |
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Title of host publication | International media management academic association (IMMAA) – Annual conference abstracts |
Editors | Elena Vartanova, Mikhail Makeenko, Anna Gladkova |
Place of Publication | Moscow, Russia |
Publisher | Moscow University Press |
Pages | 234-242 |
Number of pages | 9 |
ISBN (Print) | 978-5-19-010987-0 |
Publication status | Published - Sept 2015 |
Event | International Media Management Academic Association: Annual Conference 2015 - Moscow, Russian Federation Duration: 17 Sept 2015 → 18 Sept 2015 Conference number: 2015 http://immaa.org/immaa-meetings/2015-moscow/ |
Conference
Conference | International Media Management Academic Association |
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Abbreviated title | IMMAA |
Country/Territory | Russian Federation |
City | Moscow |
Period | 17/09/15 → 18/09/15 |
Internet address |