Who is afraid of social media: How B2B publishers in Britain respond to social media impacts

Dan Zhang

Who is afraid of social media: How B2B publishers in Britain respond to social media impacts

School of Marketing and Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Abstract

This research investigates how business-to-business (B2B) publishers in the United Kingdom experience the impacts of social media.

Original language	English
Title of host publication	International media management academic association (IMMAA) – Annual conference abstracts
Editors	Elena Vartanova, Mikhail Makeenko, Anna Gladkova
Place of Publication	Moscow, Russia
Publisher	Moscow University Press
Pages	234-242
Number of pages	9
ISBN (Print)	978-5-19-010987-0
Publication status	Published - Sept 2015
Event	International Media Management Academic Association: Annual Conference 2015 - Moscow, Russian Federation Duration: 17 Sept 2015 → 18 Sept 2015 Conference number: 2015 http://immaa.org/immaa-meetings/2015-moscow/

Conference

Conference	International Media Management Academic Association
Abbreviated title	IMMAA
Country/Territory	Russian Federation
City	Moscow
Period	17/09/15 → 18/09/15
Internet address	http://immaa.org/immaa-meetings/2015-moscow/

Cite this

Who is afraid of social media: How B2B publishers in Britain respond to social media impacts. / Zhang, Dan.

International media management academic association (IMMAA) – Annual conference abstracts. ed. / Elena Vartanova; Mikhail Makeenko; Anna Gladkova. Moscow, Russia : Moscow University Press, 2015. p. 234-242.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Zhang, D 2015, Who is afraid of social media: How B2B publishers in Britain respond to social media impacts. in E Vartanova, M Makeenko & A Gladkova (eds), International media management academic association (IMMAA) – Annual conference abstracts. Moscow University Press, Moscow, Russia, pp. 234-242, International Media Management Academic Association, Moscow, Russian Federation, 17/09/15.

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Who is afraid of social media: How B2B publishers in Britain respond to social media impacts

Abstract

Conference

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Cite this