Who is afraid of social media: How B2B publishers in Britain respond to social media impacts

Dan Zhang

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Abstract

    This research investigates how business-to-business (B2B) publishers in the United Kingdom experience the impacts of social media.
    Original languageEnglish
    Title of host publicationInternational media management academic association (IMMAA) – Annual conference abstracts
    EditorsElena Vartanova, Mikhail Makeenko, Anna Gladkova
    Place of PublicationMoscow, Russia
    PublisherMoscow University Press
    Pages234-242
    Number of pages9
    ISBN (Print)978-5-19-010987-0
    Publication statusPublished - Sept 2015
    EventInternational Media Management Academic Association: Annual Conference 2015 - Moscow, Russian Federation
    Duration: 17 Sept 201518 Sept 2015
    Conference number: 2015
    http://immaa.org/immaa-meetings/2015-moscow/

    Conference

    ConferenceInternational Media Management Academic Association
    Abbreviated titleIMMAA
    Country/TerritoryRussian Federation
    CityMoscow
    Period17/09/1518/09/15
    Internet address

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