Who is afraid of social media: How B2B publishers in Britain respond to social media impacts

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

This research investigates how business-to-business (B2B) publishers in the United Kingdom experience the impacts of social media.
Original languageEnglish
Title of host publicationInternational media management academic association (IMMAA) – Annual conference abstracts
EditorsElena Vartanova, Mikhail Makeenko, Anna Gladkova
Place of PublicationMoscow, Russia
PublisherMoscow University Press
Pages234-242
Number of pages9
ISBN (Print)978-5-19-010987-0
Publication statusPublished - Sep 2015
EventInternational Media Management Academic Association: Annual Conference 2015 - Moscow, Russian Federation
Duration: 17 Sep 201518 Sep 2015
Conference number: 2015
http://immaa.org/immaa-meetings/2015-moscow/

Conference

ConferenceInternational Media Management Academic Association
Abbreviated titleIMMAA
CountryRussian Federation
CityMoscow
Period17/09/1518/09/15
Internet address

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Cite this

Zhang, D. (2015). Who is afraid of social media: How B2B publishers in Britain respond to social media impacts. In E. Vartanova, M. Makeenko, & A. Gladkova (Eds.), International media management academic association (IMMAA) – Annual conference abstracts (pp. 234-242). Moscow, Russia: Moscow University Press.