‘What they say peters down’: How non-profit leaders assess the trustworthiness of government - elite discourse and distrust in post-conflict Northern Ireland

Charis Rice, Maureen Taylor

    Research output: Contribution to journalArticlepeer-review

    2 Citations (Scopus)
    28 Downloads (Pure)

    Abstract

    This article uses Northern Ireland as a research context to explore how elite discourse (from political and media actors/institutions) influences how Non-Profit Leaders (NPLs) assess the trustworthiness of government. We provide emergent themes which should aid theory development and practice in the area of political public relations by showing: (1) the value NPLs place on ‘soft’ trust qualities in trust assessments of government, namely benevolence; (2) the importance NPLs place on communicative acts which model trust (e.g. dialogue, compromise, mediation); and (3) the destructive role of divisive political elite discourse within a defective political system, amplified via the media, in NPLs’ distrust of government. The study thereby emphasises the crucial and constitutive role trust perceptions play in (in)effective political public relations, arguing that ‘trust’ must be defined by the perceiver and critically unpacked if public relations research is to fully appreciate its function. We propose that the nature of Northern Ireland’s post-conflict divided society, and political discourse in specific, makes certain trust antecedents most desirable to cross-community stakeholders. The findings contribute to further refining the concept of trust in public relations and they may also be instructive for other contexts.

    Original languageEnglish
    Pages (from-to)237-256
    Number of pages20
    JournalPublic Relations Inquiry
    Volume9
    Issue number3
    Early online date7 Jun 2020
    DOIs
    Publication statusPublished - 1 Sep 2020

    Keywords

    • distrust
    • elite discourse
    • government
    • journalism
    • non-profit organisations
    • political public relations
    • post-conflict
    • trust

    Fingerprint

    Dive into the research topics of '‘What they say peters down’: How non-profit leaders assess the trustworthiness of government - elite discourse and distrust in post-conflict Northern Ireland'. Together they form a unique fingerprint.

    Cite this