Abstract
| Original language | English |
|---|---|
| Article number | 100014 |
| Journal | Transportation Research Interdisciplinary Perspectives |
| Early online date | 6 Jun 2019 |
| DOIs | |
| Publication status | Published - Jun 2019 |
| Externally published | Yes |
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What passengers really want: Assessing the value of rail innovation to improve experiences. / Oliveira, Luis; Bruen, Claudia; Birrell, Stewart; Cain, Rebecca.
In: Transportation Research Interdisciplinary Perspectives, 06.2019.Research output: Contribution to journal › Article
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TY - JOUR
T1 - What passengers really want: Assessing the value of rail innovation to improve experiences
AU - Oliveira, Luis
AU - Bruen, Claudia
AU - Birrell, Stewart
AU - Cain, Rebecca
PY - 2019/6
Y1 - 2019/6
N2 - Technology has the potential to provide more up-to-date information and customised services to train passengers and therefore improve the rail journey experience. However, there is a lack knowledge about which innovations and services are preferred by the travelling public. The purpose of this study was to understand the value which passengers placed on technological innovations to improve the overall passenger journey experience. A conjoint analysis survey based on the best-worst scale of preference was developed to evaluate how passengers (N = 398) value different system features proposed to improve passenger experience in the UK. Results show that the automatic compensation for delayed or cancelled trains was valued the highest, and the ability to pre-order special services ranked as least value from a set of ten features. Additional results include the segmentation of responses according to passenger type (commuters, business and leisure) and the similarities and differences in responses from the public versus those working directly in the rail industry. The insights gained from this study suggest which features should be prioritised to improve rail passenger journey experiences.
AB - Technology has the potential to provide more up-to-date information and customised services to train passengers and therefore improve the rail journey experience. However, there is a lack knowledge about which innovations and services are preferred by the travelling public. The purpose of this study was to understand the value which passengers placed on technological innovations to improve the overall passenger journey experience. A conjoint analysis survey based on the best-worst scale of preference was developed to evaluate how passengers (N = 398) value different system features proposed to improve passenger experience in the UK. Results show that the automatic compensation for delayed or cancelled trains was valued the highest, and the ability to pre-order special services ranked as least value from a set of ten features. Additional results include the segmentation of responses according to passenger type (commuters, business and leisure) and the similarities and differences in responses from the public versus those working directly in the rail industry. The insights gained from this study suggest which features should be prioritised to improve rail passenger journey experiences.
UR - http://www.mendeley.com/research/passengers-really-want-assessing-value-rail-innovation-improve-experiences
U2 - 10.1016/j.trip.2019.100014
DO - 10.1016/j.trip.2019.100014
M3 - Article
JO - Transportation Research Interdisciplinary Perspectives
JF - Transportation Research Interdisciplinary Perspectives
SN - 2590-1982
M1 - 100014
ER -