What Makes the Hype Hip? An Investigation of the Determinants of the Metaverse Hype among C-Level Executives

Mette Præst Knudsen, Abay Mulatu, Thierry Rayna

Research output: Contribution to conference › Paper › peer-review

Original language	English
Number of pages	20
Publication status	Published - 19 Jun 2024
Event	R&D Management Conference 2024 - Stockholm, Sweden Duration: 16 Jun 2024 → 19 Jun 2024 https://rnd2024.org/

Cite this

@conference{c8bda39d3d2646f09358001e78634024,

title = "What Makes the Hype Hip? An Investigation of the Determinants of the Metaverse Hype among C-Level Executives",

author = "Knudsen, \{Mette Pr{\ae}st\} and Abay Mulatu and Thierry Rayna",

year = "2024",

month = jun,

day = "19",

language = "English",

note = "R\&D Management Conference 2024 ; Conference date: 16-06-2024 Through 19-06-2024",

url = "https://rnd2024.org/",

}