What is neuromarketing? A discussion and agenda for future research

N. Lee, Amanda J. Broderick, L. Chamberlain

    Research output: Contribution to journalArticle

    304 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)199-204
    JournalInternational Journal of Psychophysiology
    Volume63
    Issue number2
    DOIs
    Publication statusPublished - Feb 2007

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    Keywords

    • marketing
    • neuroscience
    • neuromarketing
    • neuroeconomics
    • neuroimaging

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