VFBOP 2.0 and the Effect of Co-Venturing

Robert L. Williams Jr.; Maktoba Omar; Ujvala  Rajadhyaksha

VFBOP 2.0 and the Effect of Co-Venturing

Robert L. Williams Jr., Maktoba Omar, Ujvala Rajadhyaksha

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Abstract

Emerging markets are diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lenses of the Value Flame at the Base of the Pyramid, and illustrate the model via a case study, to explore the potential of shifting paradigms in regard to emerging markets and to identify a leap in value for both consumers and producers. The purpose of this paper is to show that multinational corporations should stop viewing profit potential from emerging markets coming solely from the traditional strategy of sourcing lower cost / higher quality products from these areas, but also increasing revenue and global market share by designing and selling offerings in collaboration with the market.

Original language	English
Title of host publication	Academy of Marketing – Catching the Technology wave
Subtitle of host publication	The University of Southampton’s School of Management
Publisher	Academy of Marketing
Number of pages	9
ISBN (Electronic)	9780854329472
Publication status	Published - 2 Jul 2012
Externally published	Yes
Event	Academy of Marketing Conference 2012: Marketing: catching the technology wave - Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012 https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Conference

Conference	Academy of Marketing Conference 2012
Country/Territory	United Kingdom
City	Southampton
Period	2/07/12 → 5/07/12
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Cite this

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title = "VFBOP 2.0 and the Effect of Co-Venturing",

abstract = "Emerging markets are diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lenses of the Value Flame at the Base of the Pyramid, and illustrate the model via a case study, to explore the potential of shifting paradigms in regard to emerging markets and to identify a leap in value for both consumers and producers. The purpose of this paper is to show that multinational corporations should stop viewing profit potential from emerging markets coming solely from the traditional strategy of sourcing lower cost / higher quality products from these areas, but also increasing revenue and global market share by designing and selling offerings in collaboration with the market.",

author = "{Williams Jr.}, {Robert L.} and Maktoba Omar and Ujvala Rajadhyaksha",

year = "2012",

month = jul,

day = "2",

language = "English",

booktitle = "Academy of Marketing – Catching the Technology wave",

publisher = "Academy of Marketing",

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note = "Academy of Marketing Conference 2012 : Marketing: catching the technology wave ; Conference date: 02-07-2012 Through 05-07-2012",

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T1 - VFBOP 2.0 and the Effect of Co-Venturing

AU - Williams Jr., Robert L.

AU - Omar, Maktoba

AU - Rajadhyaksha, Ujvala

PY - 2012/7/2

Y1 - 2012/7/2

N2 - Emerging markets are diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lenses of the Value Flame at the Base of the Pyramid, and illustrate the model via a case study, to explore the potential of shifting paradigms in regard to emerging markets and to identify a leap in value for both consumers and producers. The purpose of this paper is to show that multinational corporations should stop viewing profit potential from emerging markets coming solely from the traditional strategy of sourcing lower cost / higher quality products from these areas, but also increasing revenue and global market share by designing and selling offerings in collaboration with the market.

AB - Emerging markets are diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lenses of the Value Flame at the Base of the Pyramid, and illustrate the model via a case study, to explore the potential of shifting paradigms in regard to emerging markets and to identify a leap in value for both consumers and producers. The purpose of this paper is to show that multinational corporations should stop viewing profit potential from emerging markets coming solely from the traditional strategy of sourcing lower cost / higher quality products from these areas, but also increasing revenue and global market share by designing and selling offerings in collaboration with the market.

UR - https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0397_paper.pdf

M3 - Conference proceeding

BT - Academy of Marketing – Catching the Technology wave

PB - Academy of Marketing

T2 - Academy of Marketing Conference 2012

Y2 - 2 July 2012 through 5 July 2012

ER -

VFBOP 2.0 and the Effect of Co-Venturing

Abstract

Conference

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