Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare

Shahriar Akter, Mujahid Mohiuddin Babu, Md Afnan Hossain, Umme Hani

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)
357 Downloads (Pure)

Abstract

The exponential rise of sharing economy has accelerated the growth of shared healthcare platforms in recent times. Although a shared healthcare platform transforms the exchange of service offerings, insight remains elusive regarding its value co-creation (VCC) dynamics and their effects. Drawing on the DART (dialogue, access, risk assessment, transparency) framework, this study frames the overall effects of VCC on perceived service innovation, perceived value and patient welfare. Data were collected from 251 patients from a shared healthcare platform. The findings confirm the elements of the DART framework as the antecedents of VCC of a shared healthcare platform, which significantly influence critical service outcomes.

Original languageEnglish
Pages (from-to)95-106
Number of pages12
JournalJournal of Business Research
Volume140
Early online date11 Dec 2021
DOIs
Publication statusPublished - Feb 2022

Bibliographical note

© 2022, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

This document is the author’s post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it.

Keywords

  • Service innovation
  • Sharing economy
  • Value
  • Value co-creation
  • Welfare

ASJC Scopus subject areas

  • Marketing

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