Abstract
The exponential rise of sharing economy has accelerated the growth of shared healthcare platforms in recent times. Although a shared healthcare platform transforms the exchange of service offerings, insight remains elusive regarding its value co-creation (VCC) dynamics and their effects. Drawing on the DART (dialogue, access, risk assessment, transparency) framework, this study frames the overall effects of VCC on perceived service innovation, perceived value and patient welfare. Data were collected from 251 patients from a shared healthcare platform. The findings confirm the elements of the DART framework as the antecedents of VCC of a shared healthcare platform, which significantly influence critical service outcomes.
| Original language | English |
|---|---|
| Pages (from-to) | 95-106 |
| Number of pages | 12 |
| Journal | Journal of Business Research |
| Volume | 140 |
| Early online date | 11 Dec 2021 |
| DOIs | |
| Publication status | Published - Feb 2022 |
Bibliographical note
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This document is the author’s post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it.
Keywords
- Service innovation
- Sharing economy
- Value
- Value co-creation
- Welfare
ASJC Scopus subject areas
- Marketing