This chapter presents an insight into a pilot project which took place at a UK higher education institution which used Twitter as a social media tool for engaging industry managers and students in sharing knowledge and collaborating on problem solving in the field of project management. Project management education and team formation literature is discussed, as well as reflections from the authors on the advantages and challenges for project teams on using Twitter as a social media tool. The wider implications for Project Managers adopting social media is considered more broadly, and important factors are recommended when making decisions whether to use social media to encourage teamwork and co-operation.
|Title of host publication||Strategic Integration of Social Media into Project Management Practice|
|Place of Publication||Hershey, PA, USA|
|ISBN (Print)||9781466698680, 9781466698673|
|Publication status||Published - 2016|