@inproceedings{504afab372a74af3a887d4763d1d91d3,
title = "Using Passenger Personas to Design Technological Innovation for the Rail Industry",
abstract = "Research with end users can contribute to the design of technologies such as intelligent transport systems. However, it is important to use methods that can facilitate the uptake of research outcomes by the industry. This paper presents the use of passenger personas as part of the process of developing new technologies for the rail industry in the UK. Personas represent archetypal users and can facilitate the understanding of user behaviours, needs, motivations, characteristics and limitations. We aggregated existing knowledge and complemented it with bespoke data collection to understand passengers{\textquoteright} perceptions about the rail system. The study design focused on current user experiences and also where technology can improve these experiences. A set of four personas was produced in order to illustrate who the users of the train systems are as well as their characteristics. This knowledge informed the requirements of innovative technologies that can enhance user experiences during rail travel.",
keywords = "Personas, Rail passengers, User centred design, User experience",
author = "Luis Oliveira and Callum Bradley and Stewart Birrell and Neil Tinworth and Andy Davies and Rebecca Cain",
year = "2018",
doi = "10.1007/978-3-319-93710-6_8",
language = "English",
isbn = "9783319937090",
series = "Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST",
publisher = "Springer-Verlag London Ltd",
pages = "67--75",
editor = "Tatiana Kovacikova and {\v L}ubos Buzna and Ghadir Pourhashem and Giuseppe Lugano and Yannick Cornet and Nathalie Lugano",
booktitle = "Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings",
address = "United Kingdom",
note = "1st International Conference on Intelligent Transport Systems, INTSYS 2017 ; Conference date: 29-11-2017 Through 30-11-2017",
}