Using Passenger Personas to Design Technological Innovation for the Rail Industry

Luis Oliveira; Callum Bradley; Stewart Birrell; Neil Tinworth; Andy Davies; Rebecca Cain

doi:10.1007/978-3-319-93710-6_8

Using Passenger Personas to Design Technological Innovation for the Rail Industry

Luis Oliveira, Callum Bradley, Stewart Birrell, Neil Tinworth, Andy Davies, Rebecca Cain

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding

6 Citations (Scopus)

Abstract

Research with end users can contribute to the design of technologies such as intelligent transport systems. However, it is important to use methods that can facilitate the uptake of research outcomes by the industry. This paper presents the use of passenger personas as part of the process of developing new technologies for the rail industry in the UK. Personas represent archetypal users and can facilitate the understanding of user behaviours, needs, motivations, characteristics and limitations. We aggregated existing knowledge and complemented it with bespoke data collection to understand passengers’ perceptions about the rail system. The study design focused on current user experiences and also where technology can improve these experiences. A set of four personas was produced in order to illustrate who the users of the train systems are as well as their characteristics. This knowledge informed the requirements of innovative technologies that can enhance user experiences during rail travel.

Original language	English
Title of host publication	Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings
Editors	Tatiana Kovacikova, Ľubos Buzna, Ghadir Pourhashem, Giuseppe Lugano, Yannick Cornet, Nathalie Lugano
Publisher	Springer-Verlag London Ltd
Pages	67-75
Number of pages	9
ISBN (Print)	9783319937090
DOIs	https://doi.org/10.1007/978-3-319-93710-6_8
Publication status	Published - 2018
Externally published	Yes
Event	1st International Conference on Intelligent Transport Systems, INTSYS 2017 - Hyvinkaa, Finland Duration: 29 Nov 2017 → 30 Nov 2017

Publication series

Name	Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST
Volume	222
ISSN (Print)	1867-8211

Conference

Conference	1st International Conference on Intelligent Transport Systems, INTSYS 2017
Country	Finland
City	Hyvinkaa
Period	29/11/17 → 30/11/17

Keywords

Personas
Rail passengers
User centred design
User experience

ASJC Scopus subject areas

Computer Networks and Communications

Access to Document

10.1007/978-3-319-93710-6_8

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Cite this

Oliveira, L., Bradley, C., Birrell, S., Tinworth, N., Davies, A., & Cain, R. (2018). Using Passenger Personas to Design Technological Innovation for the Rail Industry. In T. Kovacikova, Ľ. Buzna, G. Pourhashem, G. Lugano, Y. Cornet, & N. Lugano (Eds.), Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings (pp. 67-75). (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST; Vol. 222). Springer-Verlag London Ltd. https://doi.org/10.1007/978-3-319-93710-6_8

Using Passenger Personas to Design Technological Innovation for the Rail Industry. / Oliveira, Luis; Bradley, Callum; Birrell, Stewart; Tinworth, Neil; Davies, Andy; Cain, Rebecca.

Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings. ed. / Tatiana Kovacikova; Ľubos Buzna; Ghadir Pourhashem; Giuseppe Lugano; Yannick Cornet; Nathalie Lugano. Springer-Verlag London Ltd, 2018. p. 67-75 (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST; Vol. 222).

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding

Oliveira, L, Bradley, C, Birrell, S, Tinworth, N, Davies, A & Cain, R 2018, Using Passenger Personas to Design Technological Innovation for the Rail Industry. in T Kovacikova, Ľ Buzna, G Pourhashem, G Lugano, Y Cornet & N Lugano (eds), Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings. Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST, vol. 222, Springer-Verlag London Ltd, pp. 67-75, 1st International Conference on Intelligent Transport Systems, INTSYS 2017, Hyvinkaa, Finland, 29/11/17. https://doi.org/10.1007/978-3-319-93710-6_8

Oliveira L, Bradley C, Birrell S, Tinworth N, Davies A, Cain R. Using Passenger Personas to Design Technological Innovation for the Rail Industry. In Kovacikova T, Buzna Ľ, Pourhashem G, Lugano G, Cornet Y, Lugano N, editors, Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings. Springer-Verlag London Ltd. 2018. p. 67-75. (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST). https://doi.org/10.1007/978-3-319-93710-6_8

Oliveira, Luis ; Bradley, Callum ; Birrell, Stewart ; Tinworth, Neil ; Davies, Andy ; Cain, Rebecca. / Using Passenger Personas to Design Technological Innovation for the Rail Industry. Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings. editor / Tatiana Kovacikova ; Ľubos Buzna ; Ghadir Pourhashem ; Giuseppe Lugano ; Yannick Cornet ; Nathalie Lugano. Springer-Verlag London Ltd, 2018. pp. 67-75 (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST).

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