Abstract
Research with end users can contribute to the design of technologies such as intelligent transport systems. However, it is important to use methods that can facilitate the uptake of research outcomes by the industry. This paper presents the use of passenger personas as part of the process of developing new technologies for the rail industry in the UK. Personas represent archetypal users and can facilitate the understanding of user behaviours, needs, motivations, characteristics and limitations. We aggregated existing knowledge and complemented it with bespoke data collection to understand passengers’ perceptions about the rail system. The study design focused on current user experiences and also where technology can improve these experiences. A set of four personas was produced in order to illustrate who the users of the train systems are as well as their characteristics. This knowledge informed the requirements of innovative technologies that can enhance user experiences during rail travel.
| Original language | English |
|---|---|
| Title of host publication | Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings |
| Editors | Tatiana Kovacikova, Ľubos Buzna, Ghadir Pourhashem, Giuseppe Lugano, Yannick Cornet, Nathalie Lugano |
| Publisher | Springer-Verlag London Ltd |
| Pages | 67-75 |
| Number of pages | 9 |
| ISBN (Print) | 9783319937090 |
| DOIs | |
| Publication status | Published - 2018 |
| Externally published | Yes |
| Event | 1st International Conference on Intelligent Transport Systems, INTSYS 2017 - Hyvinkaa, Finland Duration: 29 Nov 2017 → 30 Nov 2017 |
Publication series
| Name | Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST |
|---|---|
| Volume | 222 |
| ISSN (Print) | 1867-8211 |
Conference
| Conference | 1st International Conference on Intelligent Transport Systems, INTSYS 2017 |
|---|---|
| Country | Finland |
| City | Hyvinkaa |
| Period | 29/11/17 → 30/11/17 |
Fingerprint
Keywords
- Personas
- Rail passengers
- User centred design
- User experience
ASJC Scopus subject areas
- Computer Networks and Communications
Cite this
Using Passenger Personas to Design Technological Innovation for the Rail Industry. / Oliveira, Luis; Bradley, Callum; Birrell, Stewart; Tinworth, Neil; Davies, Andy; Cain, Rebecca.
Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings. ed. / Tatiana Kovacikova; Ľubos Buzna; Ghadir Pourhashem; Giuseppe Lugano; Yannick Cornet; Nathalie Lugano. Springer-Verlag London Ltd, 2018. p. 67-75 (Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST; Vol. 222).Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding
}
TY - GEN
T1 - Using Passenger Personas to Design Technological Innovation for the Rail Industry
AU - Oliveira, Luis
AU - Bradley, Callum
AU - Birrell, Stewart
AU - Tinworth, Neil
AU - Davies, Andy
AU - Cain, Rebecca
PY - 2018
Y1 - 2018
N2 - Research with end users can contribute to the design of technologies such as intelligent transport systems. However, it is important to use methods that can facilitate the uptake of research outcomes by the industry. This paper presents the use of passenger personas as part of the process of developing new technologies for the rail industry in the UK. Personas represent archetypal users and can facilitate the understanding of user behaviours, needs, motivations, characteristics and limitations. We aggregated existing knowledge and complemented it with bespoke data collection to understand passengers’ perceptions about the rail system. The study design focused on current user experiences and also where technology can improve these experiences. A set of four personas was produced in order to illustrate who the users of the train systems are as well as their characteristics. This knowledge informed the requirements of innovative technologies that can enhance user experiences during rail travel.
AB - Research with end users can contribute to the design of technologies such as intelligent transport systems. However, it is important to use methods that can facilitate the uptake of research outcomes by the industry. This paper presents the use of passenger personas as part of the process of developing new technologies for the rail industry in the UK. Personas represent archetypal users and can facilitate the understanding of user behaviours, needs, motivations, characteristics and limitations. We aggregated existing knowledge and complemented it with bespoke data collection to understand passengers’ perceptions about the rail system. The study design focused on current user experiences and also where technology can improve these experiences. A set of four personas was produced in order to illustrate who the users of the train systems are as well as their characteristics. This knowledge informed the requirements of innovative technologies that can enhance user experiences during rail travel.
KW - Personas
KW - Rail passengers
KW - User centred design
KW - User experience
UR - http://www.scopus.com/inward/record.url?scp=85049933748&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-93710-6_8
DO - 10.1007/978-3-319-93710-6_8
M3 - Conference proceeding
SN - 9783319937090
T3 - Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST
SP - 67
EP - 75
BT - Intelligent Transport Systems – From Research and Development to the Market Uptake - 1st International Conference, INTSYS 2017,Proceedings
A2 - Kovacikova, Tatiana
A2 - Buzna, Ľubos
A2 - Pourhashem, Ghadir
A2 - Lugano, Giuseppe
A2 - Cornet, Yannick
A2 - Lugano, Nathalie
PB - Springer-Verlag London Ltd
ER -