Abstract
This case study looks at how using a base theory can optimise the content planning for the delivery of a Digital Marketing module for non-Digital Marketing students
| Original language | English |
|---|---|
| Title of host publication | Teaching and Learning Excellence: The Coventry Way |
| Editors | Claire Simmons |
| Place of Publication | Coventry |
| Publisher | Coventry University Group |
| Chapter | 3.6 |
| Pages | 71-73 |
| Number of pages | 3 |
| Volume | 1 |
| Edition | 1 |
| ISBN (Print) | 978-1-84600-092-8 |
| Publication status | Published - 25 Jun 2019 |
Keywords
- module design
- Gestaltism
- module overview
- SOSTAC