Using a base model for optimum module content planning

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This case study looks at how using a base theory can optimise the content planning for the delivery of a Digital Marketing module for non-Digital Marketing students
Original languageEnglish
Title of host publicationTeaching and Learning Excellence: The Coventry Way
EditorsClaire Simmons
Place of PublicationCoventry
PublisherCoventry University Group
Chapter3.6
Pages71-73
Number of pages3
Volume1
Edition1
ISBN (Print)978-1-84600-092-8
Publication statusPublished - 25 Jun 2019

Keywords

  • module design
  • Gestaltism
  • module overview
  • SOSTAC

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