User-centric design and Kansei Engineering

Rajkumar Roy, Michael Goatman, Kieran Khangura

Research output: Contribution to journalArticle

47 Citations (Scopus)
56 Downloads (Pure)
Original languageEnglish
Pages (from-to)172-178
JournalCIRP Journal of Manufacturing Science and Technology
Issue number3
Publication statusPublished - 2009

Bibliographical note

Author's note: Significance: -
This paper, was published in the CIRP Journal of Manufacturing Science and Technology was accepted for the journal following presentation at the CIRP international conference of 2008 due to its originality in the discipline that it addresses, and the presentation of new investigation techniques in this context. The combination of a technique exploring the sensual response to a product as part of the product development process in engineering was regarded as an innovation in presenting a measurable method that could be linked with engineering practices and reduce the uncertainties normally associated with this relationship. Kansei Engineering, pioneered in Japan, and has been used dominantly in the motor industry. The context of the paper is in the pursuit of producing ‘creative engineers’ and stems from the proposals of ‘The Cox Report on Creativity in Business’ 2005.
The paper’s significance lies particularly in its acceptance by the engineering sector as a study based in creative design techniques. Rigour: -
Kansei engineering, is a method used extensively in Japan for decisions relating to many produced products particularly in the motor industry. It references Professor Nagamachi who is a ‘master’ of the subject, as well as other research in Scandinavia where the subject also has strong academic interest. It is however applied to mobile phones, which had not been previously explored in this context. It adopts the method of web-based response, that is now becoming used by the creative design sector as a preference indicator, but not previously linked to Kansei or to scientific data capture typical to engineering. Originality: -
The originality of the paper is in:
1) The application of Kansei engineering to the area of mobile phones
2) The use of web response data linked to Kansei engineering
3) The link made from emptional response to scientifically valid data.


  • Product
  • Design Method
  • Evaluation
  • Emotional design

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