Unveiling the potential of ITS: Market research analysis

Ivan Zaldivar, Victor Corral, Eleni Anoyrkati, Viara Bojkova, Xavier Leal, Alba Avarello, Alexeis Garcia-Perez

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review


    The ITS market is changing rapidly shaping the near future of a brand new world. This paper aims to provide an understanding of this ever-changing world, analysing current markets, trends and initiatives which will eventually contribute in developing new business models and incentives in order to accelerate the ITS deployment in Europe. The paper provides a general ITS market watch including an overview of the market and it identifies the current needs and trends of ITS solutions. In addition to this, the research is based on four case studies both in terms of market analysis and stakeholders’ analysis.

    Original languageEnglish
    Title of host publicationData Analytics
    Subtitle of host publicationPaving the Way to Sustainable Urban Mobility - Proceedings of 4th Conference on Sustainable Urban Mobility CSUM2018
    PublisherSpringer-Verlag London Ltd
    Number of pages8
    ISBN (Electronic)9783030023058
    ISBN (Print)9783030023041
    Publication statusPublished - 1 Jan 2019
    Event4th Conference on Sustainable Urban Mobility, CSUM 2018 - University of Thessaly, Department of Civil Engineering, Traffic, Transportation and Logistics Laboratory – TTLog, Skiathos Island, Greece
    Duration: 24 May 201825 May 2018
    Conference number: 4

    Publication series

    NameAdvances in Intelligent Systems and Computing
    ISSN (Print)2194-5357


    Conference4th Conference on Sustainable Urban Mobility, CSUM 2018
    Abbreviated titleCSUM2018
    CitySkiathos Island
    Internet address


    • Intelligent Transport Systems
    • Market research

    ASJC Scopus subject areas

    • Control and Systems Engineering
    • Computer Science(all)


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