Unveiling the potential of ITS: Market research analysis

Ivan Zaldivar, Victor Corral, Eleni Anoyrkati, Viara Bojkova, Xavier Leal, Alba Avarello, Alexeis Garcia-Perez

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review


The ITS market is changing rapidly shaping the near future of a brand new world. This paper aims to provide an understanding of this ever-changing world, analysing current markets, trends and initiatives which will eventually contribute in developing new business models and incentives in order to accelerate the ITS deployment in Europe. The paper provides a general ITS market watch including an overview of the market and it identifies the current needs and trends of ITS solutions. In addition to this, the research is based on four case studies both in terms of market analysis and stakeholders’ analysis.

Original languageEnglish
Title of host publicationData Analytics
Subtitle of host publicationPaving the Way to Sustainable Urban Mobility - Proceedings of 4th Conference on Sustainable Urban Mobility CSUM2018
PublisherSpringer-Verlag London Ltd
Number of pages8
ISBN (Electronic)9783030023058
ISBN (Print)9783030023041
Publication statusPublished - 1 Jan 2019
Event4th Conference on Sustainable Urban Mobility, CSUM 2018 - Skiathos Island, Greece
Duration: 24 May 201825 May 2018

Publication series

NameAdvances in Intelligent Systems and Computing
ISSN (Print)2194-5357


Conference4th Conference on Sustainable Urban Mobility, CSUM 2018
Abbreviated titleCSUM2018
CitySkiathos Island


  • Intelligent Transport Systems
  • Market research

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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