Unveiling the potential of ITS: A market research analysis

Ivan Zaldivar, Victor Corral, Eleni Anoyrkati, Viara Bojkova, Xavier Leal, Alba Avarello, Alexeis Garcia-Perez

Research output: Contribution to conferencePaperpeer-review


The ITS market is changing rapidly shaping the near future of a brand new world. This paper aims to provide an understanding of this everchanging world, analysing current markets, trends and initiatives which will eventually contribute in developing new business models and incentives in order to accelerate the ITS deployment in Europe.

The paper provides a general ITS market watch including an overview of the market and it identifies the current needs and trends of ITS solutions. In addition to this, the research is based on four case studies both in terms of market analysis and stakeholders’ analysis.
Original languageEnglish
Publication statusAccepted/In press - 13 Nov 2017
Event4th Conference on Sustainable Urban Mobility, CSUM 2018 - University of Thessaly, Department of Civil Engineering, Traffic, Transportation and Logistics Laboratory – TTLog, Skiathos Island, Greece
Duration: 24 May 201825 May 2018
Conference number: 4


Conference4th Conference on Sustainable Urban Mobility, CSUM 2018
Abbreviated titleCSUM2018
CitySkiathos Island
Internet address


  • Intelligent Transport Systems
  • Market research


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