Unravelling the multicultural consumer: Towards a typology of multicultural identities

Svetlana Kataeva, Eva Kipnis, Cristina Galalae, Catherine Demangeot

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing 2017 Conference
PublisherAcademy of Marketing
ISBN (Print)978-1-5272-1271-8
Publication statusPublished - 2017
EventAcademy of Marketing Conference: Freedom Through Marketing: Looking Back, Going Forward - Hull University, Hull, United Kingdom
Duration: 3 Jul 20176 Jul 2017
Conference number: 50


ConferenceAcademy of Marketing Conference
Country/TerritoryUnited Kingdom
Internet address

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