Unravelling the multicultural consumer: Towards a typology of multicultural identities

Svetlana Kataeva, Eva Kipnis, Cristina Galalae, Catherine Demangeot

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing 2017 Conference
PublisherAcademy of Marketing
ISBN (Print)978-1-5272-1271-8
Publication statusPublished - 2017
EventAcademy of Marketing Conference: Freedom Through Marketing: Looking Back, Going Forward - Hull University, Hull, United Kingdom
Duration: 3 Jul 20176 Jul 2017
Conference number: 50
https://www.academyofmarketing.org/conference/conference-2017/

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityHull
Period3/07/176/07/17
Internet address

Cite this

Kataeva, S., Kipnis, E., Galalae, C., & Demangeot, C. (2017). Unravelling the multicultural consumer: Towards a typology of multicultural identities. In Proceedings of the Academy of Marketing 2017 Conference Academy of Marketing.