Unravelling the multicultural consumer: Towards a typology of multicultural identities

Svetlana Kataeva, Eva Kipnis, Cristina Galalae, Catherine Demangeot

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing 2017 Conference
    PublisherAcademy of Marketing
    ISBN (Print)978-1-5272-1271-8
    Publication statusPublished - 2017
    EventAcademy of Marketing Conference: Freedom Through Marketing: Looking Back, Going Forward - Hull University, Hull, United Kingdom
    Duration: 3 Jul 20176 Jul 2017
    Conference number: 50
    https://www.academyofmarketing.org/conference/conference-2017/

    Conference

    ConferenceAcademy of Marketing Conference
    Country/TerritoryUnited Kingdom
    CityHull
    Period3/07/176/07/17
    Internet address

    Cite this