Unravelling the multicultural consumer: Towards a typology of multicultural identities

Svetlana Kataeva, Eva Kipnis, Cristina Galalae, Catherine Demangeot

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing 2017 Conference
Publisher	Academy of Marketing
ISBN (Print)	978-1-5272-1271-8
Publication status	Published - 2017
Event	Academy of Marketing Conference: Freedom Through Marketing: Looking Back, Going Forward - Hull University, Hull, United Kingdom Duration: 3 Jul 2017 → 6 Jul 2017 Conference number: 50 https://www.academyofmarketing.org/conference/conference-2017/

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Hull
Period	3/07/17 → 6/07/17
Internet address	https://www.academyofmarketing.org/conference/conference-2017/

Access to Document

@inproceedings{35292f609fbb46bd81047d5808d3b312,

title = "Unravelling the multicultural consumer: Towards a typology of multicultural identities",

author = "Svetlana Kataeva and Eva Kipnis and Cristina Galalae and Catherine Demangeot",

year = "2017",

language = "English",

isbn = "978-1-5272-1271-8",

booktitle = "Proceedings of the Academy of Marketing 2017 Conference",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "Academy of Marketing Conference : Freedom Through Marketing: Looking Back, Going Forward ; Conference date: 03-07-2017 Through 06-07-2017",

url = "https://www.academyofmarketing.org/conference/conference-2017/",

}

TY - GEN

T1 - Unravelling the multicultural consumer

T2 - Academy of Marketing Conference

AU - Kataeva, Svetlana

AU - Kipnis, Eva

AU - Galalae, Cristina

AU - Demangeot, Catherine

N1 - Conference code: 50

PY - 2017

Y1 - 2017

M3 - Conference proceeding

SN - 978-1-5272-1271-8

BT - Proceedings of the Academy of Marketing 2017 Conference

PB - Academy of Marketing

Y2 - 3 July 2017 through 6 July 2017

ER -