Unleashing the power of artificial intelligence for climate action in industrial markets

Shahriar  Akter; Mujahid Mohiuddin Babu; Umme Hani; Saida Sultana; Ruwan  Bandara; David  Grant

doi:10.1016/j.indmarman.2023.12.011

Unleashing the power of artificial intelligence for climate action in industrial markets

Shahriar Akter
, Mujahid Mohiuddin Babu
, Umme Hani
, Saida Sultana
, Ruwan Bandara
, David Grant

University of Wollongong
University of Wollongong in Dubai
University of New South Wales

Research output: Contribution to journal › Article › peer-review

45 Citations (Scopus)

306 Downloads (Pure)

Abstract

Artificial Intelligence (AI) is a game-changing capability in industrial markets that can accelerate humanity's race against climate change. Positioned in a resource-hungry and pollution-intensive industry, this study explores AI-powered climate service innovation capabilities and their overall effects. The study develops and validates an AI model, identifying three primary dimensions and nine subdimensions. Based on a dataset in the fast fashion industry, the findings show that the AI-powered climate service innovation capabilities significantly influence both environmental and market performance, in which environmental performance acts as a partial mediator. Specifically, the results identify the key elements of an AI-informed framework for climate action and show how this can be used to develop a range of mitigation, adaptation and resilience initiatives in response to climate change.

Original language	English
Pages (from-to)	92–113
Number of pages	22
Journal	Industrial Marketing Management
Volume	117
Early online date	2 Jan 2024
DOIs	https://doi.org/10.1016/j.indmarman.2023.12.011
Publication status	Published - 1 Feb 2024

Bibliographical note

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure
SDG 13 Climate Action

Keywords

AI
Climate service innovations
Environmental orientation
Infrastructure orientation
Market orientation
Environmental performance
Market performance

Access to Document

10.1016/j.indmarman.2023.12.011Licence: CC BY

Babu2024VoR (1)Final published version, 1.73 MBLicence: CC BY

Cite this

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title = "Unleashing the power of artificial intelligence for climate action in industrial markets",

abstract = "Artificial Intelligence (AI) is a game-changing capability in industrial markets that can accelerate humanity's race against climate change. Positioned in a resource-hungry and pollution-intensive industry, this study explores AI-powered climate service innovation capabilities and their overall effects. The study develops and validates an AI model, identifying three primary dimensions and nine subdimensions. Based on a dataset in the fast fashion industry, the findings show that the AI-powered climate service innovation capabilities significantly influence both environmental and market performance, in which environmental performance acts as a partial mediator. Specifically, the results identify the key elements of an AI-informed framework for climate action and show how this can be used to develop a range of mitigation, adaptation and resilience initiatives in response to climate change.",

keywords = "AI, Climate service innovations, Environmental orientation, Infrastructure orientation, Market orientation, Environmental performance, Market performance",

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AU - Mohiuddin Babu, Mujahid

AU - Hani, Umme

AU - Sultana, Saida

AU - Bandara, Ruwan

AU - Grant, David

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AB - Artificial Intelligence (AI) is a game-changing capability in industrial markets that can accelerate humanity's race against climate change. Positioned in a resource-hungry and pollution-intensive industry, this study explores AI-powered climate service innovation capabilities and their overall effects. The study develops and validates an AI model, identifying three primary dimensions and nine subdimensions. Based on a dataset in the fast fashion industry, the findings show that the AI-powered climate service innovation capabilities significantly influence both environmental and market performance, in which environmental performance acts as a partial mediator. Specifically, the results identify the key elements of an AI-informed framework for climate action and show how this can be used to develop a range of mitigation, adaptation and resilience initiatives in response to climate change.

KW - AI

KW - Climate service innovations

KW - Environmental orientation

KW - Infrastructure orientation

KW - Market orientation

KW - Environmental performance

KW - Market performance

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Unleashing the power of artificial intelligence for climate action in industrial markets

Abstract

Bibliographical note

UN SDGs

Keywords

Access to Document

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