Unleashing the power of artificial intelligence for climate action in industrial markets

Shahriar  Akter; Mujahid Mohiuddin Babu; Umme Hani; Saida Sultana; Ruwan  Bandara; David  Grant

doi:10.1016/j.indmarman.2023.12.011

Unleashing the power of artificial intelligence for climate action in industrial markets

Shahriar Akter, Mujahid Mohiuddin Babu, Umme Hani, Saida Sultana, Ruwan Bandara, David Grant

Research Centre for Business in Society

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

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Abstract

Artificial Intelligence (AI) is a game-changing capability in industrial markets that can accelerate humanity's race against climate change. Positioned in a resource-hungry and pollution-intensive industry, this study explores AI-powered climate service innovation capabilities and their overall effects. The study develops and validates an AI model, identifying three primary dimensions and nine subdimensions. Based on a dataset in the fast fashion industry, the findings show that the AI-powered climate service innovation capabilities significantly influence both environmental and market performance, in which environmental performance acts as a partial mediator. Specifically, the results identify the key elements of an AI-informed framework for climate action and show how this can be used to develop a range of mitigation, adaptation and resilience initiatives in response to climate change.

Original language	English
Pages (from-to)	92–113
Number of pages	22
Journal	Industrial Marketing Management
Volume	117
Early online date	2 Jan 2024
DOIs	https://doi.org/10.1016/j.indmarman.2023.12.011
Publication status	Published - 1 Feb 2024

Bibliographical note

Keywords

AI
Climate service innovations
Environmental orientation
Infrastructure orientation
Market orientation
Environmental performance
Market performance

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.indmarman.2023.12.011Licence: CC BY

Babu2024VoR (1)Final published version, 1.73 MBLicence: CC BY

Cite this

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title = "Unleashing the power of artificial intelligence for climate action in industrial markets",

abstract = "Artificial Intelligence (AI) is a game-changing capability in industrial markets that can accelerate humanity's race against climate change. Positioned in a resource-hungry and pollution-intensive industry, this study explores AI-powered climate service innovation capabilities and their overall effects. The study develops and validates an AI model, identifying three primary dimensions and nine subdimensions. Based on a dataset in the fast fashion industry, the findings show that the AI-powered climate service innovation capabilities significantly influence both environmental and market performance, in which environmental performance acts as a partial mediator. Specifically, the results identify the key elements of an AI-informed framework for climate action and show how this can be used to develop a range of mitigation, adaptation and resilience initiatives in response to climate change.",

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AU - Hani, Umme

AU - Sultana, Saida

AU - Bandara, Ruwan

AU - Grant, David

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KW - Environmental orientation

KW - Infrastructure orientation

KW - Market orientation

KW - Environmental performance

KW - Market performance

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Unleashing the power of artificial intelligence for climate action in industrial markets

Abstract

Bibliographical note

Keywords

UN SDGs

Access to Document

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