Abstract
Kotler and Levy (1971, p.76) introduced the term ‘de-marketing’, defined as ‘that aspect of marketing that deals with discouraging customers in general or a certain class of customers in particular on either a temporary or permanent basis’.
Subsequently, Groff (1998) interpreted the concept in the context of parks and recreation administration. Recently, Armstrong and Kern (2011) used the concept to underpin their investigation of visitor demand management within the
Greater Blue Mountains World Heritage Area (GBMWHA), Australia. We supported the findings of these researchers, and offer additional examples of de-marketing in this protected area.
Subsequently, Groff (1998) interpreted the concept in the context of parks and recreation administration. Recently, Armstrong and Kern (2011) used the concept to underpin their investigation of visitor demand management within the
Greater Blue Mountains World Heritage Area (GBMWHA), Australia. We supported the findings of these researchers, and offer additional examples of de-marketing in this protected area.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, August 20-23, 2014, , Tallinn, Estonia. |
| Editors | M Reimann, K Sepp, E Parna, R Tuula |
| Publisher | Tallinn University, Estonia |
| Pages | 296-298 |
| Number of pages | 3 |
| Publication status | Published - 2014 |
| Event | 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas - Tallin, Estonia Duration: 20 Aug 2014 → 23 Aug 2014 Conference number: 7 |
Conference
| Conference | 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas |
|---|---|
| Country/Territory | Estonia |
| City | Tallin |
| Period | 20/08/14 → 23/08/14 |