Unintended de-marketing manages visitor demand in the Greater Blue Mountains World Heritage Area

Shelley Burgin; Nigel Hardiman

Unintended de-marketing manages visitor demand in the Greater Blue Mountains World Heritage Area

Shelley Burgin, Nigel Hardiman

Western Sydney University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Abstract

Kotler and Levy (1971, p.76) introduced the term ‘de-marketing’, defined as ‘that aspect of marketing that deals with discouraging customers in general or a certain class of customers in particular on either a temporary or permanent basis’.
Subsequently, Groff (1998) interpreted the concept in the context of parks and recreation administration. Recently, Armstrong and Kern (2011) used the concept to underpin their investigation of visitor demand management within the
Greater Blue Mountains World Heritage Area (GBMWHA), Australia. We supported the findings of these researchers, and offer additional examples of de-marketing in this protected area.

Original language	English
Title of host publication	Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, August 20-23, 2014, , Tallinn, Estonia.
Editors	M Reimann, K Sepp, E Parna, R Tuula
Publisher	Tallinn University, Estonia
Pages	296-298
Number of pages	3
Publication status	Published - 2014
Event	7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas - Tallin, Estonia Duration: 20 Aug 2014 → 23 Aug 2014 Conference number: 7

Conference

Conference	7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas
Country/Territory	Estonia
City	Tallin
Period	20/08/14 → 23/08/14

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Burgin, S., & Hardiman, N. (2014). Unintended de-marketing manages visitor demand in the Greater Blue Mountains World Heritage Area. In M. Reimann, K. Sepp, E. Parna, & R. Tuula (Eds.), Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, August 20-23, 2014, , Tallinn, Estonia. (pp. 296-298). Tallinn University, Estonia. http://mmv.boku.ac.at/refbase/search.php?formType=quickSearch&originalDisplayType=&sqlQuery=&showQuery=&showLinks=&showRows=40&client=&citeStyle=&citeOrder=&quickSearchSelector=main_fields&quickSearchName=mmv7

Unintended de-marketing manages visitor demand in the Greater Blue Mountains World Heritage Area. / Burgin, Shelley; Hardiman, Nigel.
Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, August 20-23, 2014, , Tallinn, Estonia.. ed. / M Reimann; K Sepp; E Parna; R Tuula. Tallinn University, Estonia, 2014. p. 296-298.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Burgin, S & Hardiman, N 2014, Unintended de-marketing manages visitor demand in the Greater Blue Mountains World Heritage Area. in M Reimann, K Sepp, E Parna & R Tuula (eds), Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, August 20-23, 2014, , Tallinn, Estonia.. Tallinn University, Estonia, pp. 296-298, 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, Tallin, Estonia, 20/08/14. <http://mmv.boku.ac.at/refbase/search.php?formType=quickSearch&originalDisplayType=&sqlQuery=&showQuery=&showLinks=&showRows=40&client=&citeStyle=&citeOrder=&quickSearchSelector=main_fields&quickSearchName=mmv7>

Burgin S, Hardiman N. Unintended de-marketing manages visitor demand in the Greater Blue Mountains World Heritage Area. In Reimann M, Sepp K, Parna E, Tuula R, editors, Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, August 20-23, 2014, , Tallinn, Estonia.. Tallinn University, Estonia. 2014. p. 296-298

Burgin, Shelley ; Hardiman, Nigel. / Unintended de-marketing manages visitor demand in the Greater Blue Mountains World Heritage Area. Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, August 20-23, 2014, , Tallinn, Estonia.. editor / M Reimann ; K Sepp ; E Parna ; R Tuula. Tallinn University, Estonia, 2014. pp. 296-298

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AB - Kotler and Levy (1971, p.76) introduced the term ‘de-marketing’, defined as ‘that aspect of marketing that deals with discouraging customers in general or a certain class of customers in particular on either a temporary or permanent basis’.Subsequently, Groff (1998) interpreted the concept in the context of parks and recreation administration. Recently, Armstrong and Kern (2011) used the concept to underpin their investigation of visitor demand management within theGreater Blue Mountains World Heritage Area (GBMWHA), Australia. We supported the findings of these researchers, and offer additional examples of de-marketing in this protected area.

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ER -

Unintended de-marketing manages visitor demand in the Greater Blue Mountains World Heritage Area

Abstract

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