Personal selling is one promotional tool of marketing which is notorious for its ill-practices. While many researches are done from a third-party perspective, this paper takes a first-party perspective in data collection and analysis. This paper is a narrative of the writers’ personal experience of a car dealer’s use of unethical practices to sell. This study is presented in authors’ personal tone and perspective. A car dealer was contacted in pure natural settings where his sales tactics were observed and narrated, noted for ethical issues, and discussed from Islamic marketing viewpoint. To explore the same narrative in detail, plot and significance analyses are used. The codes emerged from analysis are further analyzed from an Islamic marketing perspective as to why they are considered unethical. Finally, suggestions on how and why to avoid these practices are also given. This research holds theoretical significance for combining narrative approach with ethics in business; it holds practical significance in identifying and educating the practitioners and consumers about unethical sales tactics and why they should stop.
|Name||European Proceedings of Social and Behavioural Sciences EpSBS|
|Conference||13th Asian Academy of Management International Conference 2019|
|Abbreviated title||AAMC 2019|
|Period||8/10/19 → 10/10/19|
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
- Personal selling
- Islamic marketing
- narrative analysis
- unethical sales practices
- significance analysis.