TY - GEN
T1 - Unethical Sales Practices under the Islamic Marketing Framework: A Narrative Analysis
AU - Shafiq, Ali
AU - Jan, Anbareen
N1 - This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
PY - 2020
Y1 - 2020
N2 - Personal selling is one promotional tool of marketing which is notorious for its ill-practices. While many researches are done from a third-party perspective, this paper takes a first-party perspective in data collection and analysis. This paper is a narrative of the writers’ personal experience of a car dealer’s use of unethical practices to sell. This study is presented in authors’ personal tone and perspective. A car dealer was contacted in pure natural settings where his sales tactics were observed and narrated, noted for ethical issues, and discussed from Islamic marketing viewpoint. To explore the same narrative in detail, plot and significance analyses are used. The codes emerged from analysis are further analyzed from an Islamic marketing perspective as to why they are considered unethical. Finally, suggestions on how and why to avoid these practices are also given. This research holds theoretical significance for combining narrative approach with ethics in business; it holds practical significance in identifying and educating the practitioners and consumers about unethical sales tactics and why they should stop.
AB - Personal selling is one promotional tool of marketing which is notorious for its ill-practices. While many researches are done from a third-party perspective, this paper takes a first-party perspective in data collection and analysis. This paper is a narrative of the writers’ personal experience of a car dealer’s use of unethical practices to sell. This study is presented in authors’ personal tone and perspective. A car dealer was contacted in pure natural settings where his sales tactics were observed and narrated, noted for ethical issues, and discussed from Islamic marketing viewpoint. To explore the same narrative in detail, plot and significance analyses are used. The codes emerged from analysis are further analyzed from an Islamic marketing perspective as to why they are considered unethical. Finally, suggestions on how and why to avoid these practices are also given. This research holds theoretical significance for combining narrative approach with ethics in business; it holds practical significance in identifying and educating the practitioners and consumers about unethical sales tactics and why they should stop.
KW - Personal selling
KW - Islamic marketing
KW - narrative analysis
KW - unethical sales practices
KW - significance analysis.
UR - https://www.europeanproceedings.com/proceedings/EpSBS/volumes/aamc2019
U2 - 10.15405/epsbs(2357-1330).2020.10.1
DO - 10.15405/epsbs(2357-1330).2020.10.1
M3 - Conference proceeding
VL - 88
T3 - European Proceedings of Social and Behavioural Sciences EpSBS
SP - 538
EP - 547
BT - European Proceedings of Social and Behavioural Sciences EpSBS
A2 - Ahmed, Zamri
PB - European Publisher
T2 - 13th Asian Academy of Management International Conference 2019
Y2 - 8 October 2019 through 10 October 2019
ER -