Understanding the role of Virtual Reality and Metaverse platform in designing resilient and sustainable supply chain networks

Witold Bahr, Muhammad Mustafa Kamal, Azadeh Jafar Nezhad, Samer Sarsam

Research output: Contribution to conferencePaperpeer-review

31 Downloads (Pure)


Globally, from large scale to SMEs, businesses are keen to implement innovative technologies to overcome intricate and challenging issues related to their supply chain networks e.g., visibility and transparency of supply chains, complexity and interdependencies, non-availability of standards and metrics, lack of end-to-end seamless coordination and collaboration, etc. This research aims to investigate the potential utility of virtual reality (VR) and metaverse platforms to design resilient and sustainable supply chain networks. The study focuses on exploring how digital interoperability can be achieved through the integration of these technologies. To be competitive and sustainable, a supply chain needs to be resilient. Thus, this paper proposes a strategic partnership between VR and metaverse platforms to enhance supply chain resilience.

Research Approach
The study employs a qualitative research approach, involving an in-depth review of existing literature utilising the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach. The literature review will focus on identifying the key trends and challenges related to the integration of VR technology and metaverse platforms in supply chain networks, as well as the benefits and drawbacks of this integration.

Findings and Originality
The findings of the study suggest that the use of VR and metaverse platforms can significantly enhance the resilience of supply chain networks by enabling digital interoperability. Specifically, the study identifies several key design principles, such as the use of realistic simulations, immersive experiences, and collaborative decision-making tools, which can enable effective communication and coordination among supply chain partners.

Research Impact
The study has significant research implications, as it contributes to the growing body of knowledge on the use of VR and metaverse platforms in supply chain management. The study highlights the potential of these technologies in enhancing supply chain resilience and achieving value chain synchronisation, which is becoming increasingly important in today’s volatile and uncertain, yet competitive business environment.

Practical Impact
This study has important practical implications for supply chain managers and practitioners, as it provides insights into designing resilient supply chain networks using VR and metaverse platforms. The study also highlights the importance of digital interoperability in achieving supply chain resilience, which can help organisations mitigate supply chain disruptions and improve their overall efficiency and performance.
Original languageEnglish
Publication statusPublished - 8 Sept 2023
EventAnnual Logistics Research Network (LRN) Conference - Heriot-Watt University, Edinburgh, United Kingdom
Duration: 6 Sept 20238 Sept 2023
Conference number: 27


ConferenceAnnual Logistics Research Network (LRN) Conference
Country/TerritoryUnited Kingdom


  • Supply Chain
  • Resilience
  • Sustainability
  • Virtual Reality
  • Metaverse
  • Digital Interoperability


Dive into the research topics of 'Understanding the role of Virtual Reality and Metaverse platform in designing resilient and sustainable supply chain networks'. Together they form a unique fingerprint.

Cite this