Understanding the determinants of hotel booking intentions and moderating role of habit

Gomaa Agag; Ahmed El-Masry

doi:10.1016/j.ijhm.2016.01.007

Understanding the determinants of hotel booking intentions and moderating role of habit

Gomaa Agag, Ahmed El-Masry

Research output: Contribution to journal › Article › peer-review

162 Citations (Scopus)

Abstract

When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. Grounded in the commitment–trust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers’ intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. Finally, commitment, trust and attitude have higher influence on intention to book hotel online for low-habit customers. Implications were offered for practitioners based on the results.

Original language	English
Pages (from-to)	52-67
Number of pages	16
Journal	International Journal of Hospitality Management
Volume	54
Early online date	29 Jan 2016
DOIs	https://doi.org/10.1016/j.ijhm.2016.01.007
Publication status	Published - Apr 2016
Externally published	Yes

Keywords

Intentions to purchase
Hotel online bookings
Commitment–trust theory
Technology acceptance model (TAM)
Habit

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10.1016/j.ijhm.2016.01.007

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title = "Understanding the determinants of hotel booking intentions and moderating role of habit",

abstract = "When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. Grounded in the commitment–trust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers{\textquoteright} intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. Finally, commitment, trust and attitude have higher influence on intention to book hotel online for low-habit customers. Implications were offered for practitioners based on the results.",

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AB - When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. Grounded in the commitment–trust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers’ intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. Finally, commitment, trust and attitude have higher influence on intention to book hotel online for low-habit customers. Implications were offered for practitioners based on the results.

KW - Intentions to purchase

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KW - Commitment–trust theory

KW - Technology acceptance model (TAM)

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JO - International Journal of Hospitality Management

JF - International Journal of Hospitality Management

ER -

Understanding the determinants of hotel booking intentions and moderating role of habit

Abstract

Keywords

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