Understanding innovation adoption : effects of orientation, pressure and control on adoption

Kerrie L. Unsworth, Sukanlaya Sawang, Jennifer Murray, Paul Norman, Tamma M. Sorbello

Research output: Contribution to journalArticle

18 Citations (Scopus)
14 Downloads (Pure)

Abstract

We develop and test a theoretically-based integrative framework of key proximal factors (orientation, pressure, and control) that helps to explain the effects of more general factors (the organisation's strategy, structure, and environment) on intentions to adopt an innovation one year later. Senior managers from 134 organizations were surveyed and confirmatory factor analyses showed that these hypothesized core factors provided a good fit to the data, indicating that our framework can provide a theoretical base to the previous, largely a theoretical, literature. Moreover, in a subgroup of 63 organizations, control mediated the effects of organizational strategy and centralisation on organizational innovation adoption intentions one year later. We suggest this model of core factors enables researchers to understand why certain variables are important to organisational innovation adoption and promotes identification of fertile research areas around orientation, pressure and control, and it enables managers to focus on the most proximal triggers for increasing innovation adoption.

Publisher Statement: Electronic version of an article published as [International Journal of Innovation Management, 16, 1, 2012, 1250004-1250039] [10.1142/S1363919611003593] © copyright World Scientific Publishing Company http://www.worldscientific.com/worldscinet/ijim
Original languageEnglish
Pages (from-to)1250004-1250039
Number of pages36
JournalInternational Journal of Innovation Management
Volume16
Issue number1
DOIs
Publication statusPublished - 1 Feb 2012

Bibliographical note

Electronic version of an article published as [International Journal of Innovation Management, 16, 1, 2012, 1250004-1250039] [10.1142/S1363919611003593] © copyright World Scientific Publishing Company http://www.worldscientific.com/worldscinet/ijim

Keywords

  • Innovation Adoption
  • Perceived Control
  • External Pressure
  • Orientation

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