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Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context
Faten N. Jaber,
Lyndon Simkin
University of Reading
Research output
:
Contribution to journal
›
Article
›
peer-review
11
Citations (Scopus)
119
Downloads (Pure)
Overview
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Dive into the research topics of 'Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context'. Together they form a unique fingerprint.
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Weight
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Social Sciences
Adoption
55%
Practice
33%
Developing Countries
22%
Arab World
22%
Project
22%
Analysis
22%
Organizations
22%
Conceptual Framework
11%
Shortage
11%
Understanding
11%
Segmentation
11%
Structural Equation Modeling
11%
Research
11%
Deployment
11%
Process
11%
Arabs
11%
Service Sector
11%
Change
11%
Surveys
11%
Economic and Social Development
11%
Computer Science
Customer Relationship Management
100%
Contexts
33%
Developed Region
11%
Segmentation
11%
Knowledge Management
11%
Survey
11%
Service
11%
Structural Equation
11%
Economics, Econometrics and Finance
Relationship Marketing
100%
Knowledge Management
11%
Management
11%