Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context

Dongmei Cao, Maureen Meadows, Donna Wong, Senmao Xia

Research output: Contribution to journal › Article › peer-review

36 Citations (Scopus)

745 Downloads (Pure)

3 results
- Last Name(descending)

Dongmei Cao
- School of Strategy and Leadership - Assistant Professor (Academic)
- Research Centre for Business in Society - Associate
Person: Teaching and Research
Maureen Meadows
- Research Centre for Business in Society - Professor of Strategy
Person: Teaching and Research
Senmao Xia
- Research Centre for Business in Society - Associate
- International Centre for Transformational Entrepreneurship - Associate Professor Research
Person: Teaching and Research