Fingerprint
Dive into the research topics of 'Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context
Dongmei Cao, Maureen Meadows, Donna Wong, Senmao Xia
Research output: Contribution to journal › Article › peer-review
197
Citations
(Scopus)
9591
Downloads
(Pure)