Under pressure: Visioning in a regulated environment

Maureen Meadows, Frances O'Brien

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


This paper describes four case studies of the practice of vision development in four utilities organisations. Important observations emerge about current practice; for example, tensions can be observed in organisations struggling to satisfy the expectations of a diverse range of stakeholders. Formal methodologies for visioning are rarely adopted in vision development; rather more informal processes of debate are preferred. Difficulties with internal communication and staff buy-in to the vision are also identified. Comparisons are drawn with the results of previous work on visioning in the financial services sector.

Original languageEnglish
Pages (from-to)537-551
Number of pages15
JournalSystemic Practice and Action Research
Publication statusPublished - 10 Nov 2006
Externally publishedYes


  • Case studies
  • Regulated industries
  • Strategic planning
  • Utilities
  • Visioning

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation


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