Uncertain Masculinities: Hyperpolymediation and the Advent of (the) Post-Particular Man among Well-Dressed Men on Instagram

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Abstract

In an increasingly digitized modernity, traditional societal tropes are vulnerable to rapid and substantial change. Social media platforms such as Instagram allow for digital selves to be constructed in a landscape made up of networks of like-minded individual actors. This article examines how traditional Western notions of masculinity are beginning to change through this enactment of digital relations. Built on 24 months of digital ethnographic fieldwork with sartorially inclined men on Instagram, this article examines how the consumption and production of digital images can alter notions of self, and what this means for those of us who compulsively use social media. This leads to a call for a radical reassessment of masculinity by asking whether the concept of specific forms of masculinity has begun to shatter. If, as this article claims, masculinity has lost specificity in the digital age, then a new type of man has been born: the post-particular man.
Original languageEnglish
Pages (from-to)32-53
Number of pages22
JournalJournal of Bodies, Sexualities, and Masculinities
Volume3
Issue number2
DOIs
Publication statusPublished - 1 Sept 2022

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

This is a post–peer-review, precopyedited version of an article published in Journal of Bodies, Sexualities, and Masculinities. The definitive publisher-authenticated version Bluteau, JM 2022, 'Uncertain Masculinities: Hyperpolymediation and the Advent of (the) Post-Particular Man among Well-Dressed Men on Instagram', Journal of Bodies, Sexualities, and Masculinities, vol. 3, no. 2, pp. 32-53.is available online at: https://doi.org/10.3167/jbsm.2022.030203.”

Keywords

  • digital anthropology
  • hyperpolymediation
  • Instagram
  • masculinity
  • post-particular man
  • social media

ASJC Scopus subject areas

  • Anthropology
  • Cultural Studies
  • Gender Studies

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