UK consumers’ perceived risk of buying products from emerging economies: A moderated mediation model

Weiyue Wang, Hongwei He, Sunil Sahadev, Wei Song

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationEuropean Marketing Academy (EMAC) Annual Conference
Publication statusPublished - 2016

Cite this

Wang, W., He, H., Sahadev, S., & Song, W. (2016). UK consumers’ perceived risk of buying products from emerging economies: A moderated mediation model. In European Marketing Academy (EMAC) Annual Conference