Turkish consumers' response to westernised ethical consumption culture: an acculturation theory approach

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

We argue that marketing of Western consumption practices is practically imposing a different consumption culture upon consumers in non-Western or emerging markets. By using Berry’ (1980) acculturation framework, we investigate consumer acculturation towards an imposed dominant Western marketing practice (organic products) in the multiplicity of the Turkish urban city Istanbul’s context.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
Publication statusAccepted/In press - 26 Oct 2017
EventAssociation For Consumer Research Conference 2017 - San Diego, United States
Duration: 26 Oct 201729 Oct 2017
http://www.acrweb.org/acr/Public/index.aspx

Conference

ConferenceAssociation For Consumer Research Conference 2017
CountryUnited States
CitySan Diego
Period26/10/1729/10/17
Internet address

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