Turkish consumers' response to westernised ethical consumption culture: an acculturation theory approach

Gaye Bebek

Turkish consumers' response to westernised ethical consumption culture: an acculturation theory approach

Gaye Bebek

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Abstract

We argue that marketing of Western consumption practices is practically imposing a different consumption culture upon consumers in non-Western or emerging markets. By using Berry’ (1980) acculturation framework, we investigate consumer acculturation towards an imposed dominant Western marketing practice (organic products) in the multiplicity of the Turkish urban city Istanbul’s context.

Original language	English
Title of host publication	Advances in Consumer Research
Publication status	Accepted/In press - 26 Oct 2017
Event	Association For Consumer Research Conference 2017 - San Diego, United States Duration: 26 Oct 2017 → 29 Oct 2017 http://www.acrweb.org/acr/Public/index.aspx

Conference

Conference	Association For Consumer Research Conference 2017
Country/Territory	United States
City	San Diego
Period	26/10/17 → 29/10/17
Internet address	http://www.acrweb.org/acr/Public/index.aspx

Cite this

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title = "Turkish consumers' response to westernised ethical consumption culture: an acculturation theory approach",

abstract = "We argue that marketing of Western consumption practices is practically imposing a different consumption culture upon consumers in non-Western or emerging markets. By using Berry{\textquoteright} (1980) acculturation framework, we investigate consumer acculturation towards an imposed dominant Western marketing practice (organic products) in the multiplicity of the Turkish urban city Istanbul{\textquoteright}s context. ",

author = "Gaye Bebek",

year = "2017",

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day = "26",

language = "English",

booktitle = "Advances in Consumer Research",

note = "Association For Consumer Research Conference 2017 ; Conference date: 26-10-2017 Through 29-10-2017",

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N2 - We argue that marketing of Western consumption practices is practically imposing a different consumption culture upon consumers in non-Western or emerging markets. By using Berry’ (1980) acculturation framework, we investigate consumer acculturation towards an imposed dominant Western marketing practice (organic products) in the multiplicity of the Turkish urban city Istanbul’s context.

AB - We argue that marketing of Western consumption practices is practically imposing a different consumption culture upon consumers in non-Western or emerging markets. By using Berry’ (1980) acculturation framework, we investigate consumer acculturation towards an imposed dominant Western marketing practice (organic products) in the multiplicity of the Turkish urban city Istanbul’s context.

M3 - Conference proceeding

BT - Advances in Consumer Research

T2 - Association For Consumer Research Conference 2017

Y2 - 26 October 2017 through 29 October 2017

ER -

Turkish consumers' response to westernised ethical consumption culture: an acculturation theory approach

Abstract

Conference

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Cite this