Trust in Nigerian SMEs exporting to West African Market

Kingsley Obi Omeihe, Isaac Oduro Amoako, Veronica Gustafsson

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Abstract

In this chapter, the authors examine trust and social networks among entrepreneurs operating in a developing market context. At the centre of this study, trust emerges from the interplay of a range of cultural-specific factors, each of which describes how social relations shape economic action. Using case studies of exporting Nigerian small and medium sized enterprises, the authors document how exporting arrangements are enforced across West African markets. Interview data reveal how entrepreneurs take advantage of indigenous trust-based relationships to enforce exporting agreements. It is clear that exporting activities are shaped by trust and networks of kinship, and market associations that permeate West African region. This chapter facilitates a better understanding of trust and the range of indigenous relationships that underpin exporting activities in Nigeria and particularly across West Africa,
Original languageEnglish
Title of host publicationEnterprise and Economic Development in Africa
EditorsDina Nziku, John Struthers
Place of PublicationBingley
PublisherEmerald
Chapter4
Pages59-77
Number of pages19
Volume1
Edition1
ISBN (Electronic)978-1-80071-322-2
ISBN (Print)978-1-80071-323-9
DOIs
Publication statusPublished - 11 Jun 2021

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