Interviews were held with 25, UK transport stakeholders in 2014 to assess the extent to which they collected and used information about transport service users, where existing gaps in knowledge were and the potential of real time passenger data to improve knowledge, effectiveness and efficiency of service provision. The interviews revealed substantial gaps in knowledge, especially in relation to origin – destination, trip chains, whole journey experiences and from traditional ‘hard to reach’ groups. All participants saw the value of real time data while acknowledging that there were barriers to its adoption. The paper examines the findings from the interviews and considers organisational and other barriers which need to be addressed.
|Title of host publication||Contemporary Ergonomics and Human Factors 2015: Proceedings of the International Conference on Ergonomics & Human Factors 2015|
|Editors||Sarah Sharples, Steven Shorrock, Patrick Waterson|
|Place of Publication||London|
|Publisher||Taylor and Francis|
|Publication status||Published - 8 Apr 2015|
|Event||International Conference on Ergonomics & Human Factors 2015 - Daventry, United Kingdom|
Duration: 13 Apr 2015 → 16 Apr 2015
|Conference||International Conference on Ergonomics & Human Factors 2015|
|Period||13/04/15 → 16/04/15|
- data analysis
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- Research Centre for Arts, Memory and Communities - Professor - Education, Ergonomics & Design
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