Transgenerational communication through affective imagery in mood boards

Y. Yamani; J.S. McCarley; Deana McDonagh

Transgenerational communication through affective imagery in mood boards

Y. Yamani, J.S. McCarley, Deana McDonagh

School of Art and Design

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Citations (Scopus)

Abstract

Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers’ ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers’ mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.

Original language	English
Title of host publication	Proceedings of the 54th Annual Meeting of the Human Factors and Ergonomics Society
Publisher	Human Factors and Ergonomics Society
Pages	1762-1765
ISBN (Print)	978-0-945289-37-1
Publication status	Published - 2010
Event	HFES 54th Annual Meeting - San Francisco, United States Duration: 27 Sept 2010 → 1 Oct 2010

Conference

Conference	HFES 54th Annual Meeting
Country/Territory	United States
Period	27/09/10 → 1/10/10

Bibliographical note

This chapter is not available on the repository. This paper was given at the 54th Annual Meeting of the Human Factors and Ergonomics Society, held September 27-October 1, 2010, in San Francisco

Keywords

Visual communication
Aging
Affective Design
Hedonomics
Product Design

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Yamani, Y, McCarley, JS & McDonagh, D 2010, Transgenerational communication through affective imagery in mood boards. in Proceedings of the 54th Annual Meeting of the Human Factors and Ergonomics Society. Human Factors and Ergonomics Society, pp. 1762-1765, HFES 54th Annual Meeting, United States, 27/09/10. <https://www.hfes.org/Publications/ProductDetail.aspx?ProductId=140>

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title = "Transgenerational communication through affective imagery in mood boards",

abstract = "Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers{\textquoteright} ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers{\textquoteright} mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.",

keywords = "Visual communication, Aging, Affective Design, Hedonomics, Product Design",

author = "Y. Yamani and J.S. McCarley and Deana McDonagh",

note = "This chapter is not available on the repository. This paper was given at the 54th Annual Meeting of the Human Factors and Ergonomics Society, held September 27-October 1, 2010, in San Francisco; HFES 54th Annual Meeting ; Conference date: 27-09-2010 Through 01-10-2010",

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T1 - Transgenerational communication through affective imagery in mood boards

AU - Yamani, Y.

AU - McCarley, J.S.

AU - McDonagh, Deana

N1 - This chapter is not available on the repository. This paper was given at the 54th Annual Meeting of the Human Factors and Ergonomics Society, held September 27-October 1, 2010, in San Francisco

PY - 2010

Y1 - 2010

N2 - Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers’ ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers’ mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.

AB - Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers’ ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers’ mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.

KW - Visual communication

KW - Aging

KW - Affective Design

KW - Hedonomics

KW - Product Design

M3 - Chapter

SN - 978-0-945289-37-1

SP - 1762

EP - 1765

BT - Proceedings of the 54th Annual Meeting of the Human Factors and Ergonomics Society

PB - Human Factors and Ergonomics Society

T2 - HFES 54th Annual Meeting

Y2 - 27 September 2010 through 1 October 2010

ER -

Transgenerational communication through affective imagery in mood boards

Abstract

Conference

Bibliographical note

Keywords

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