Abstract
Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal,
designers often use mood boards of abstract visual images to represent the aesthetic and affective
response they would like their designs to evoke. We studied the effect of aging on viewers’ ability to
understand the meanings of abstract images selected by designers to express specific affective concepts.
Young adult and older adult participants made visual judgment on the affective images. Data showed no
age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional
meanings from young designers’ mood boards as well as do young adults, and that affective product
semantics may communicate similar meanings to users of different age group.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 54th Annual Meeting of the Human Factors and Ergonomics Society |
| Publisher | Human Factors and Ergonomics Society |
| Pages | 1762-1765 |
| ISBN (Print) | 978-0-945289-37-1 |
| Publication status | Published - 2010 |
| Event | HFES 54th Annual Meeting - San Francisco, United States Duration: 27 Sept 2010 → 1 Oct 2010 |
Conference
| Conference | HFES 54th Annual Meeting |
|---|---|
| Country/Territory | United States |
| Period | 27/09/10 → 1/10/10 |
Bibliographical note
This chapter is not available on the repository. This paper was given at the 54th Annual Meeting of the Human Factors and Ergonomics Society, held September 27-October 1, 2010, in San FranciscoKeywords
- Visual communication
- Aging
- Affective Design
- Hedonomics
- Product Design