Transgenerational communication through affective imagery in mood boards

Y. Yamani, J.S. McCarley, Deana McDonagh

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers’ ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers’ mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.
Original languageEnglish
Title of host publicationProceedings of the 54th Annual Meeting of the Human Factors and Ergonomics Society
PublisherHuman Factors and Ergonomics Society
Pages1762-1765
ISBN (Print)978-0-945289-37-1
Publication statusPublished - 2010
EventHFES 54th Annual Meeting - San Francisco, United States
Duration: 27 Sep 20101 Oct 2010

Conference

ConferenceHFES 54th Annual Meeting
CountryUnited States
Period27/09/101/10/10

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Bibliographical note

This chapter is not available on the repository. This paper was given at the 54th Annual Meeting of the Human Factors and Ergonomics Society, held September 27-October 1, 2010, in San Francisco

Keywords

  • Visual communication
  • Aging
  • Affective Design
  • Hedonomics
  • Product Design

Cite this

Yamani, Y., McCarley, J. S., & McDonagh, D. (2010). Transgenerational communication through affective imagery in mood boards. In Proceedings of the 54th Annual Meeting of the Human Factors and Ergonomics Society (pp. 1762-1765). Human Factors and Ergonomics Society.