Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers’ ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers’ mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.
|Title of host publication||Proceedings of the 54th Annual Meeting of the Human Factors and Ergonomics Society|
|Publisher||Human Factors and Ergonomics Society|
|Publication status||Published - 2010|
|Event||HFES 54th Annual Meeting - San Francisco, United States|
Duration: 27 Sep 2010 → 1 Oct 2010
|Conference||HFES 54th Annual Meeting|
|Period||27/09/10 → 1/10/10|
Bibliographical noteThis chapter is not available on the repository. This paper was given at the 54th Annual Meeting of the Human Factors and Ergonomics Society, held September 27-October 1, 2010, in San Francisco
- Visual communication
- Affective Design
- Product Design
Yamani, Y., McCarley, J. S., & McDonagh, D. (2010). Transgenerational communication through affective imagery in mood boards. In Proceedings of the 54th Annual Meeting of the Human Factors and Ergonomics Society (pp. 1762-1765). Human Factors and Ergonomics Society.