Transforming big data into knowledge: the role of knowledge management practice

Roberto Chierici; Alice Mazzucchelli; Alexeis Garcia-Perez; Demetris Vrontis

doi:10.1108/MD-07-2018-0834

Transforming big data into knowledge: the role of knowledge management practice

Roberto Chierici, Alice Mazzucchelli, Alexeis Garcia-Perez, Demetris Vrontis

Research output: Contribution to journal › Article › peer-review

39 Citations (Scopus)

193 Downloads (Pure)

Abstract

Purpose: The purpose of this paper is to empirically investigate how big data collected from social media contribute to knowledge management practices, innovation processes and business performance. Design/methodology/approach: The study used 418 questionnaires collected from firms that actively invest in marketing, advertising and communication in the Italian market. The hypotheses testing and analysis were conducted using structural equation modeling. Findings: The results reveal that customers’ data gathered from social media produce different effects on knowledge management practices and firms’ innovation capacity. Furthermore, increased innovation capacity turned out to affect customer relationship performance directly, while it contributes to gain better financial performance only when it is used to gain relational outcomes. Originality/value: The outcomes of the study help firms to develop a clear understanding about which big data retrieved from social media can be useful to improve their knowledge management practices and enhance their innovation capacity. Moreover, by investigating the mediating role of big data knowledge management in the context of social media knowledge acquisition and innovation capacity, this study also extends the mediation variables used to understand the relationship between knowledge capabilities and practices and innovation constructs.

Original language	English
Pages (from-to)	1902-1922
Number of pages	21
Journal	Management Decision
Volume	57
Issue number	8
Early online date	29 Nov 2018
DOIs	https://doi.org/10.1108/MD-07-2018-0834
Publication status	Published - 12 Sep 2019

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.
This document is the author’s post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it.

Keywords

Big data knowledge management
Customer collaboration
Firm performance
Innovation capacity
Market orientation
Social media

ASJC Scopus subject areas

Business, Management and Accounting(all)
Management Science and Operations Research

Access to Document

10.1108/MD-07-2018-0834

Post-PrintAccepted author manuscript, 883 KB

Cite this

@article{2adf279db0d14afc877f109dc67d536f,

title = "Transforming big data into knowledge: the role of knowledge management practice",

abstract = "Purpose: The purpose of this paper is to empirically investigate how big data collected from social media contribute to knowledge management practices, innovation processes and business performance. Design/methodology/approach: The study used 418 questionnaires collected from firms that actively invest in marketing, advertising and communication in the Italian market. The hypotheses testing and analysis were conducted using structural equation modeling. Findings: The results reveal that customers{\textquoteright} data gathered from social media produce different effects on knowledge management practices and firms{\textquoteright} innovation capacity. Furthermore, increased innovation capacity turned out to affect customer relationship performance directly, while it contributes to gain better financial performance only when it is used to gain relational outcomes. Originality/value: The outcomes of the study help firms to develop a clear understanding about which big data retrieved from social media can be useful to improve their knowledge management practices and enhance their innovation capacity. Moreover, by investigating the mediating role of big data knowledge management in the context of social media knowledge acquisition and innovation capacity, this study also extends the mediation variables used to understand the relationship between knowledge capabilities and practices and innovation constructs.",

keywords = "Big data knowledge management, Customer collaboration, Firm performance, Innovation capacity, Market orientation, Social media",

author = "Roberto Chierici and Alice Mazzucchelli and Alexeis Garcia-Perez and Demetris Vrontis",

note = "Copyright {\textcopyright} and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders. This document is the author{\textquoteright}s post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it. ",

year = "2019",

month = sep,

day = "12",

doi = "10.1108/MD-07-2018-0834",

language = "English",

volume = "57",

pages = "1902--1922",

journal = "Management Decision",

issn = "0025-1747",

publisher = "Emerald",

number = "8",

}

TY - JOUR

T1 - Transforming big data into knowledge

T2 - the role of knowledge management practice

AU - Chierici, Roberto

AU - Mazzucchelli, Alice

AU - Garcia-Perez, Alexeis

AU - Vrontis, Demetris

N1 - Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders. This document is the author’s post-print version, incorporating any revisions agreed during the peer-review process. Some differences between the published version and this version may remain and you are advised to consult the published version if you wish to cite from it.

PY - 2019/9/12

Y1 - 2019/9/12

N2 - Purpose: The purpose of this paper is to empirically investigate how big data collected from social media contribute to knowledge management practices, innovation processes and business performance. Design/methodology/approach: The study used 418 questionnaires collected from firms that actively invest in marketing, advertising and communication in the Italian market. The hypotheses testing and analysis were conducted using structural equation modeling. Findings: The results reveal that customers’ data gathered from social media produce different effects on knowledge management practices and firms’ innovation capacity. Furthermore, increased innovation capacity turned out to affect customer relationship performance directly, while it contributes to gain better financial performance only when it is used to gain relational outcomes. Originality/value: The outcomes of the study help firms to develop a clear understanding about which big data retrieved from social media can be useful to improve their knowledge management practices and enhance their innovation capacity. Moreover, by investigating the mediating role of big data knowledge management in the context of social media knowledge acquisition and innovation capacity, this study also extends the mediation variables used to understand the relationship between knowledge capabilities and practices and innovation constructs.

AB - Purpose: The purpose of this paper is to empirically investigate how big data collected from social media contribute to knowledge management practices, innovation processes and business performance. Design/methodology/approach: The study used 418 questionnaires collected from firms that actively invest in marketing, advertising and communication in the Italian market. The hypotheses testing and analysis were conducted using structural equation modeling. Findings: The results reveal that customers’ data gathered from social media produce different effects on knowledge management practices and firms’ innovation capacity. Furthermore, increased innovation capacity turned out to affect customer relationship performance directly, while it contributes to gain better financial performance only when it is used to gain relational outcomes. Originality/value: The outcomes of the study help firms to develop a clear understanding about which big data retrieved from social media can be useful to improve their knowledge management practices and enhance their innovation capacity. Moreover, by investigating the mediating role of big data knowledge management in the context of social media knowledge acquisition and innovation capacity, this study also extends the mediation variables used to understand the relationship between knowledge capabilities and practices and innovation constructs.

KW - Big data knowledge management

KW - Customer collaboration

KW - Firm performance

KW - Innovation capacity

KW - Market orientation

KW - Social media

UR - http://www.scopus.com/inward/record.url?scp=85057611087&partnerID=8YFLogxK

U2 - 10.1108/MD-07-2018-0834

DO - 10.1108/MD-07-2018-0834

M3 - Article

AN - SCOPUS:85057611087

VL - 57

SP - 1902

EP - 1922

JO - Management Decision

JF - Management Decision

SN - 0025-1747

IS - 8

ER -

Transforming big data into knowledge: the role of knowledge management practice

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Alexeis Garcia-Perez

Cite this

Transforming big data into knowledge: the role of knowledge management practice

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Profiles

Alexeis Garcia-Perez

Cite this