Abstract
The purpose of this chapter is to provide a discussion of the transformative potential of using online blended learning technology and models in teaching international business. The reader is introduced to a transformative learning process that has been successfully used across three different universities for several years. The GMMSO3 approach demonstrates how Web-based pedagogical resources can enhance the learning experience. Using a grounding in literature and the authors’ own experiences, the chapter demonstrates the successful application of using tools in teaching international business.
| Original language | English |
|---|---|
| Title of host publication | The handbook of Experiential Learning in International Business |
| Editors | Vas Taras, Maria Alejandra Gonzalez-Perez |
| Place of Publication | Basingstoke, UK |
| Publisher | Palgrave Macmillan |
| Pages | 374-400 |
| ISBN (Print) | 9781137467706, 9781137467713, 9781137467720 |
| DOIs | |
| Publication status | Published - 2014 |