Town centre management: how theory informs strategy

Town centre management has gained recognition as a mechanism for urban renewal. The partnership between the private (mainly retailers) and the public (local authority) sectors has become accepted as a vital ingredient in achieving vitality and viability. The town centre management model has evolved from a tactical to a strategic role. This paper considers how current theory can inform the task of creating sustainable competitive advantage for an urban area. It discusses how the frameworks of partnership and services marketing should be adapted in order to meet the needs and expectations of today's consumer. The conclusion outlines how the management of urban areas can be more effective, now that the concept of town centre management has matured.