Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands: Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Eva Kipnis, Chris Pullig, Gaye Bebek

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationMarketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer
ISBN (Electronic)978-3-319-47331-4
ISBN (Print)978-3-319-47330-7
DOIs
Publication statusPublished - Jul 2016
EventAcademy of Marketing Science: 19th World Marketing Congress - IESEG School of Management, Paris, France
Duration: 19 Jul 201623 Jul 2016
Conference number: 19

Publication series

Name Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PublisherSpringer

Conference

ConferenceAcademy of Marketing Science: 19th World Marketing Congress
CountryFrance
CityParis
Period19/07/1623/07/16

Bibliographical note

The session abstract is available on Springer's website. The conference paper is not available in Pure.

Cite this

Kipnis, E., Pullig, C., & Bebek, G. (2016). Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands: Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding. In Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ( Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-47331-4_144