Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands: Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Eva Kipnis; Chris Pullig; Gaye Bebek

doi:10.1007/978-3-319-47331-4_144

Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands: Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Eva Kipnis, Chris Pullig, Gaye Bebek

School of Marketing and Management

Baylor University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer
ISBN (Electronic)	978-3-319-47331-4
ISBN (Print)	978-3-319-47330-7
DOIs	https://doi.org/10.1007/978-3-319-47331-4_144
Publication status	Published - Jul 2016
Event	Academy of Marketing Science: 19th World Marketing Congress - IESEG School of Management, Paris, France Duration: 19 Jul 2016 → 23 Jul 2016 Conference number: 19

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer

Conference

Conference	Academy of Marketing Science: 19th World Marketing Congress
Country/Territory	France
City	Paris
Period	19/07/16 → 23/07/16

Bibliographical note

The session abstract is available on Springer's website. The conference paper is not available in Pure.

Access to Document

10.1007/978-3-319-47331-4_144

Cite this

Kipnis, E., Pullig, C., & Bebek, G. (2016). Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands: Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding. In Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science ( Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-47331-4_144

Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands : Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding. / Kipnis, Eva; Pullig, Chris; Bebek, Gaye.

Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, 2016. ( Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Kipnis, E, Pullig, C & Bebek, G 2016, Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands: Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding. in Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Academy of Marketing Science: 19th World Marketing Congress, Paris, France, 19/07/16. https://doi.org/10.1007/978-3-319-47331-4_144

Kipnis E, Pullig C, Bebek G. Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands: Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding. In Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer. 2016. ( Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-47331-4_144

Kipnis, Eva ; Pullig, Chris ; Bebek, Gaye. / Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands : Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding. Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, 2016. ( Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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