Towards a contingent, empirically validated, and power cognisant relationship marketing.

E. Kasabov

Research output: Contribution to journalArticle

11 Citations (Scopus)
Original languageEnglish
Pages (from-to)94-120
JournalEuropean Journal of Marketing
Volume41
Issue number1/2
DOIs
Publication statusPublished - 2007

Bibliographical note

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Keywords

  • marketing theory
  • power
  • relationship marketing

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