Towards a contingent, empirically validated, and power cognisant relationship marketing.

E. Kasabov

Research output: Contribution to journalArticle

11 Citations (Scopus)
Original languageEnglish
Pages (from-to)94-120
JournalEuropean Journal of Marketing
Volume41
Issue number1/2
DOIs
Publication statusPublished - 2007

Bibliographical note

The full text of this article is not available from this repository

Keywords

  • marketing theory
  • power
  • relationship marketing

Cite this

Towards a contingent, empirically validated, and power cognisant relationship marketing. / Kasabov, E.

In: European Journal of Marketing, Vol. 41, No. 1/2, 2007, p. 94-120.

Research output: Contribution to journalArticle

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