Towards A 5c Theory of Communication for Scrum-Based Distributed Projects

Research output: Contribution to conferencePaper


Scrum-based distributed projects face numerous challenges and failures due geographical, dispersed, times and cultural differences. To improve the success of such software development projects, there is a need to identify factors crucial to achieving the required level of communication between the distributed stakeholders. In this paper, we reviewed the issues and challenges associated with communication in scrum-based distributed projects and explored factors that could improve communication for scrum-based distributed projects. A total number of 25 interviews were conducted in seven geographical regions namely, competency, correlation, comprehension, contentment and commitment; crucial to the success of scrum-based distributed projects. Our identification of these factors presents a research and practice approach to developing a theory of communication that would help project managers, professionals and practitioners to improve practices while undertaking scrum-based distributed projects.
Original languageEnglish
Publication statusAccepted/In press - 15 Apr 2019
EventBritish Academy of Management - Aston University, Birmingham, United Kingdom
Duration: 3 Sep 20195 Sep 2019


ConferenceBritish Academy of Management
Abbreviated titleBAM2019
CountryUnited Kingdom
Internet address



  • Scrum
  • Distributed Projects

Cite this

Amar, H., Rafi-Ul-Shan, P. M., & Adegbile, A. (Accepted/In press). Towards A 5c Theory of Communication for Scrum-Based Distributed Projects. Paper presented at British Academy of Management, Birmingham, United Kingdom.