Towards A 5c Theory of Communication for Scrum-Based Distributed Projects

Hassan Amar, Piyya Muhammad Rafi-Ul-Shan, Abiodun Adegbile

Research output: Contribution to conferencePaperpeer-review


Scrum-based distributed projects face numerous challenges and failures due geographical, dispersed, times and cultural differences. To improve the success of such software development projects, there is a need to identify factors crucial to achieving the required level of communication between the distributed stakeholders. In this paper, we reviewed the issues and challenges associated with communication in scrum-based distributed projects and explored factors that could improve communication for scrum-based distributed projects. A total number of 25 interviews were conducted in seven geographical regions namely, competency, correlation, comprehension, contentment and commitment; crucial to the success of scrum-based distributed projects. Our identification of these factors presents a research and practice approach to developing a theory of communication that would help project managers, professionals and practitioners to improve practices while undertaking scrum-based distributed projects.
Original languageEnglish
Publication statusAccepted/In press - 15 Apr 2019
EventBritish Academy of Management Conference 2019 - Aston University, Birmingham, United Kingdom
Duration: 3 Sept 20195 Sept 2019


ConferenceBritish Academy of Management Conference 2019
Abbreviated titleBAM Conference 2019
Country/TerritoryUnited Kingdom
Internet address


  • Scrum
  • Distributed Projects


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