Toward intercultural competency in multicultural marketplaces

C. Demangeot; N. Adkins; R.D. Mueller; G.R. Henderson; N. Ferguson; J. Mandiberg; A. Roy; G. Johnson; Eva Kipnis; C. Pullig; A. Broderick; M. Zuniga

doi:10.1509/jppm.12.051

Toward intercultural competency in multicultural marketplaces

C. Demangeot, N. Adkins, R.D. Mueller, G.R. Henderson, N. Ferguson, J. Mandiberg, A. Roy, G. Johnson, Eva Kipnis, C. Pullig, A. Broderick, M. Zuniga

School of Marketing and Management

Research output: Contribution to journal › Article › peer-review

44 Citations (Scopus)

263 Downloads (Pure)

Abstract

As the presence of multicultural marketplaces becomes more prevalent, the issue of marketplace diversity and inclusion brings forth a need for all stakeholders to address the structural issues surrounding marketplace vulnerability. In this paper, we develop a framework of intercultural competency (proactive and reactive) enabling the actors of multicultural marketplaces (policy makers, marketers, community groups, and consumers) to enact vulnerability prevention and remediation strategies.

Original language	English
Pages (from-to)	156-164
Journal	Journal of Public Policy and Marketing
Volume	32
Issue number	Special issue (May 2013)
DOIs	https://doi.org/10.1509/jppm.12.051
Publication status	Published - May 2013

Bibliographical note

Keywords

multicultural
marketplace
vulnerability
diversity
intercultural

Access to Document

10.1509/jppm.12.051

Published versionFinal published version, 163 KB

Cite this

@article{f799398acb0941ef93ae975f66435708,

title = "Toward intercultural competency in multicultural marketplaces",

abstract = "As the presence of multicultural marketplaces becomes more prevalent, the issue of marketplace diversity and inclusion brings forth a need for all stakeholders to address the structural issues surrounding marketplace vulnerability. In this paper, we develop a framework of intercultural competency (proactive and reactive) enabling the actors of multicultural marketplaces (policy makers, marketers, community groups, and consumers) to enact vulnerability prevention and remediation strategies. ",

keywords = "multicultural, marketplace, vulnerability, diversity, intercultural",

author = "C. Demangeot and N. Adkins and R.D. Mueller and G.R. Henderson and N. Ferguson and J. Mandiberg and A. Roy and G. Johnson and Eva Kipnis and C. Pullig and A. Broderick and M. Zuniga",

note = "{\textcopyright} 2013, American Marketing Association.",

year = "2013",

month = may,

doi = "10.1509/jppm.12.051",

language = "English",

volume = "32",

pages = "156--164",

journal = "Journal of Public Policy and Marketing",

issn = "0743-9156",

publisher = "American Marketing Association",

number = "Special issue (May 2013)",

}

TY - JOUR

T1 - Toward intercultural competency in multicultural marketplaces

AU - Demangeot, C.

AU - Adkins, N.

AU - Mueller, R.D.

AU - Henderson, G.R.

AU - Ferguson, N.

AU - Mandiberg, J.

AU - Roy, A.

AU - Johnson, G.

AU - Kipnis, Eva

AU - Pullig, C.

AU - Broderick, A.

AU - Zuniga, M.

PY - 2013/5

Y1 - 2013/5

N2 - As the presence of multicultural marketplaces becomes more prevalent, the issue of marketplace diversity and inclusion brings forth a need for all stakeholders to address the structural issues surrounding marketplace vulnerability. In this paper, we develop a framework of intercultural competency (proactive and reactive) enabling the actors of multicultural marketplaces (policy makers, marketers, community groups, and consumers) to enact vulnerability prevention and remediation strategies.

AB - As the presence of multicultural marketplaces becomes more prevalent, the issue of marketplace diversity and inclusion brings forth a need for all stakeholders to address the structural issues surrounding marketplace vulnerability. In this paper, we develop a framework of intercultural competency (proactive and reactive) enabling the actors of multicultural marketplaces (policy makers, marketers, community groups, and consumers) to enact vulnerability prevention and remediation strategies.

KW - multicultural

KW - marketplace

KW - vulnerability

KW - diversity

KW - intercultural

U2 - 10.1509/jppm.12.051

DO - 10.1509/jppm.12.051

M3 - Article

SN - 0743-9156

SN - 1547-7207

VL - 32

SP - 156

EP - 164

JO - Journal of Public Policy and Marketing

JF - Journal of Public Policy and Marketing

IS - Special issue (May 2013)

ER -

Toward intercultural competency in multicultural marketplaces

Abstract

Bibliographical note

Keywords

Access to Document

Fingerprint

Cite this