Toward intercultural competency in multicultural marketplaces

C. Demangeot, N. Adkins, R.D. Mueller, G.R. Henderson, N. Ferguson, J. Mandiberg, A. Roy, G. Johnson, Eva Kipnis, C. Pullig, A. Broderick, M. Zuniga

Research output: Contribution to journalArticle

26 Citations (Scopus)
85 Downloads (Pure)

Abstract

As the presence of multicultural marketplaces becomes more prevalent, the issue of marketplace diversity and inclusion brings forth a need for all stakeholders to address the structural issues surrounding marketplace vulnerability. In this paper, we develop a framework of intercultural competency (proactive and reactive) enabling the actors of multicultural marketplaces (policy makers, marketers, community groups, and consumers) to enact vulnerability prevention and remediation strategies.
Original languageEnglish
Pages (from-to)156-164
JournalJournal of Public Policy and Marketing
Volume32
Issue numberSpecial issue (May 2013)
DOIs
Publication statusPublished - May 2013

Fingerprint

Competency
Vulnerability
Remediation
Marketers
Politicians
Stakeholders
Inclusion

Bibliographical note

© 2013, American Marketing Association.

Keywords

  • multicultural
  • marketplace
  • vulnerability
  • diversity
  • intercultural

Cite this

Demangeot, C., Adkins, N., Mueller, R. D., Henderson, G. R., Ferguson, N., Mandiberg, J., ... Zuniga, M. (2013). Toward intercultural competency in multicultural marketplaces. Journal of Public Policy and Marketing, 32(Special issue (May 2013)), 156-164. https://doi.org/10.1509/jppm.12.051

Toward intercultural competency in multicultural marketplaces. / Demangeot, C.; Adkins, N.; Mueller, R.D.; Henderson, G.R.; Ferguson, N.; Mandiberg, J.; Roy, A.; Johnson, G.; Kipnis, Eva; Pullig, C.; Broderick, A.; Zuniga, M.

In: Journal of Public Policy and Marketing, Vol. 32, No. Special issue (May 2013), 05.2013, p. 156-164.

Research output: Contribution to journalArticle

Demangeot, C, Adkins, N, Mueller, RD, Henderson, GR, Ferguson, N, Mandiberg, J, Roy, A, Johnson, G, Kipnis, E, Pullig, C, Broderick, A & Zuniga, M 2013, 'Toward intercultural competency in multicultural marketplaces' Journal of Public Policy and Marketing, vol. 32, no. Special issue (May 2013), pp. 156-164. https://doi.org/10.1509/jppm.12.051
Demangeot C, Adkins N, Mueller RD, Henderson GR, Ferguson N, Mandiberg J et al. Toward intercultural competency in multicultural marketplaces. Journal of Public Policy and Marketing. 2013 May;32(Special issue (May 2013)):156-164. https://doi.org/10.1509/jppm.12.051
Demangeot, C. ; Adkins, N. ; Mueller, R.D. ; Henderson, G.R. ; Ferguson, N. ; Mandiberg, J. ; Roy, A. ; Johnson, G. ; Kipnis, Eva ; Pullig, C. ; Broderick, A. ; Zuniga, M. / Toward intercultural competency in multicultural marketplaces. In: Journal of Public Policy and Marketing. 2013 ; Vol. 32, No. Special issue (May 2013). pp. 156-164.
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