| Original language | English |
|---|---|
| Pages (from-to) | 159-177 |
| Number of pages | 18 |
| Journal | International Journal of Applied Marketing |
| Volume | 3 |
| Issue number | 20 |
| Publication status | Published - 2005 |
Keywords
- Corporate reputation
- Management
- Marketing
Maktoba Omar
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 159-177 |
| Number of pages | 18 |
| Journal | International Journal of Applied Marketing |
| Volume | 3 |
| Issue number | 20 |
| Publication status | Published - 2005 |