To Know You or Not to Know You, That is the Main Issues, Managing and Maintaining Corporate Reputation

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)159-177
Number of pages18
JournalInternational Journal of Applied Marketing
Volume3
Issue number20
Publication statusPublished - 2005

Keywords

  • Corporate reputation
  • Management
  • Marketing

Cite this