To Know You or Not to Know You, That is the Main Issues, Managing and Maintaining Corporate Reputation

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)159-177
Number of pages18
JournalInternational Journal of Applied Marketing
Volume3
Issue number20
Publication statusPublished - 2005

Keywords

  • Corporate reputation
  • Management
  • Marketing

Cite this

@article{63fa3c9d7b7a4d18bed0ea75bf2e5dce,
title = "To Know You or Not to Know You, That is the Main Issues, Managing and Maintaining Corporate Reputation",
keywords = "Corporate reputation, Management, Marketing",
author = "Maktoba Omar",
year = "2005",
language = "English",
volume = "3",
pages = "159--177",
journal = "International Journal of Applied Marketing",
issn = "1472-8249",
number = "20",

}

TY - JOUR

T1 - To Know You or Not to Know You, That is the Main Issues, Managing and Maintaining Corporate Reputation

AU - Omar, Maktoba

PY - 2005

Y1 - 2005

KW - Corporate reputation

KW - Management

KW - Marketing

M3 - Article

VL - 3

SP - 159

EP - 177

JO - International Journal of Applied Marketing

JF - International Journal of Applied Marketing

SN - 1472-8249

IS - 20

ER -