To Know You or Not to Know You, That is the Main Issues, Managing and Maintaining Corporate Reputation

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)159-177
    Number of pages18
    JournalInternational Journal of Applied Marketing
    Volume3
    Issue number20
    Publication statusPublished - 2005

    Keywords

    • Corporate reputation
    • Management
    • Marketing

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