To be or to be branded? Towards the development of a Personal Branding Theory

Karolos Papadas, Lamprini Piha

Research output: Contribution to conferencePaperpeer-review

Conference

ConferenceBritish Academy of Management, 2017
Abbreviated titleBAM17
CountryUnited Kingdom
CityCoventry
Period5/09/177/09/17
Internet address

Keywords

  • personal branding
  • scale development
  • branding

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