To be or to be branded? Towards the development of a Personal Branding Theory

Karolos Papadas, Lamprini Piha

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2017
EventBritish Academy of Management Conference 2017: Re-connecting Management Research with the Disciplines: Shaping the Research with the Social Sciences - Warwick Business School, Coventry, United Kingdom
Duration: 5 Sep 20177 Sep 2017
Conference number: 31
https://www.bam.ac.uk/civicrm/event/info?id=3178
http://bam.ac.uk
https://www.bam.ac.uk/bam2017-proceedings

Conference

ConferenceBritish Academy of Management Conference 2017
Abbreviated titleBAM17
CountryUnited Kingdom
CityCoventry
Period5/09/177/09/17
Internet address

Keywords

  • personal branding
  • scale development
  • branding

Cite this

Papadas, K., & Piha, L. (2017). To be or to be branded? Towards the development of a Personal Branding Theory. Paper presented at British Academy of Management Conference 2017, Coventry, United Kingdom.

To be or to be branded? Towards the development of a Personal Branding Theory. / Papadas, Karolos; Piha, Lamprini.

2017. Paper presented at British Academy of Management Conference 2017, Coventry, United Kingdom.

Research output: Contribution to conferencePaper

Papadas, K & Piha, L 2017, 'To be or to be branded? Towards the development of a Personal Branding Theory' Paper presented at British Academy of Management Conference 2017, Coventry, United Kingdom, 5/09/17 - 7/09/17, .
Papadas K, Piha L. To be or to be branded? Towards the development of a Personal Branding Theory. 2017. Paper presented at British Academy of Management Conference 2017, Coventry, United Kingdom.
Papadas, Karolos ; Piha, Lamprini. / To be or to be branded? Towards the development of a Personal Branding Theory. Paper presented at British Academy of Management Conference 2017, Coventry, United Kingdom.
@conference{4dc8095b0b47436b90d653626a740e33,
title = "To be or to be branded? Towards the development of a Personal Branding Theory",
keywords = "personal branding, scale development, branding",
author = "Karolos Papadas and Lamprini Piha",
year = "2017",
language = "English",
note = "British Academy of Management Conference 2017 : Re-connecting Management Research with the Disciplines: Shaping the Research with the Social Sciences , BAM17 ; Conference date: 05-09-2017 Through 07-09-2017",
url = "https://www.bam.ac.uk/civicrm/event/info?id=3178, http://bam.ac.uk, https://www.bam.ac.uk/bam2017-proceedings",

}

TY - CONF

T1 - To be or to be branded? Towards the development of a Personal Branding Theory

AU - Papadas, Karolos

AU - Piha, Lamprini

PY - 2017

Y1 - 2017

KW - personal branding

KW - scale development

KW - branding

M3 - Paper

ER -