To be or to be branded? Towards the development of a Personal Branding Theory

Karolos Papadas; Lamprini Piha

To be or to be branded? Towards the development of a Personal Branding Theory

Karolos Papadas, Lamprini Piha

National and Kapodistrian University of Athens

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2017
Event	British Academy of Management, 2017: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences. - University of Warwick, Coventry, United Kingdom Duration: 4 Sept 2017 → 7 Sept 2017 Conference number: 31 http://bam.ac.uk

Conference

Conference	British Academy of Management, 2017
Abbreviated title	BAM17
Country/Territory	United Kingdom
City	Coventry
Period	4/09/17 → 7/09/17
Internet address	http://bam.ac.uk

Keywords

personal branding
scale development
branding

Cite this

@conference{4dc8095b0b47436b90d653626a740e33,

title = "To be or to be branded? Towards the development of a Personal Branding Theory",

keywords = "personal branding, scale development, branding",

author = "Karolos Papadas and Lamprini Piha",

year = "2017",

language = "English",

note = "British Academy of Management, 2017 : Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences., BAM17 ; Conference date: 04-09-2017 Through 07-09-2017",

url = "http://bam.ac.uk",

}