To be or to be branded? Towards the development of a Personal Branding Theory

Karolos Papadas, Lamprini Piha

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2017
EventBritish Academy of Management Conference 2017: Re-connecting Management Research with the Disciplines: Shaping the Research with the Social Sciences - Warwick Business School, Coventry, United Kingdom
Duration: 5 Sep 20177 Sep 2017
Conference number: 31
https://www.bam.ac.uk/civicrm/event/info?id=3178
http://bam.ac.uk
https://www.bam.ac.uk/bam2017-proceedings

Conference

ConferenceBritish Academy of Management Conference 2017
Abbreviated titleBAM17
CountryUnited Kingdom
CityCoventry
Period5/09/177/09/17
Internet address

Keywords

  • personal branding
  • scale development
  • branding

Cite this

Papadas, K., & Piha, L. (2017). To be or to be branded? Towards the development of a Personal Branding Theory. Paper presented at British Academy of Management Conference 2017, Coventry, United Kingdom.