Time, consumption, and the older consumer: An interpretive study of the cognitively young

Isabelle Szmigin, Marylyn Carrigan

Research output: Contribution to journalArticle

41 Citations (Scopus)


This interpretive study of eight cognitively young older consumers explores how they perceive time, how they use their time, and how this affects their consumption activities. The authors review how time has been examined in consumer research and apply their findings to previous approaches to understanding time consumption. These cognitively young older consumers were found to be actively involved in the world, having a number of demands and obligations. They were still very much part of today's material world and had a strong future orientation.

Original languageEnglish
Pages (from-to)1091-1116
Number of pages26
JournalPsychology and Marketing
Issue number10
Early online date17 Sep 2001
Publication statusPublished - Oct 2001


ASJC Scopus subject areas

  • Business and International Management
  • Psychology(all)
  • Applied Psychology

Cite this