Tie the knot: building stronger consumers’ attachment toward a brand

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

    Research output: Contribution to journalArticlepeer-review

    28 Citations (Scopus)
    29 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'Tie the knot: building stronger consumers’ attachment toward a brand'. Together they form a unique fingerprint.

    Business & Economics